The Google Adwords Certification course is an intensive 2-day course that will give you not just the knowledge to pass the 2 exams (Fundamentals & Advanced Search) but also the practical and professional skills to forward your career or boost sales based on these principles.



This course is for individuals with prior marketing knowledge & experience. For beginner courses, check out our Marketing Excellence Courses.

Learning Outcomes

By the end of this course, participants will be able to:

  1. Pass the two Google Adwords Certification Exams (Fundamentals & Search)
  2. Save as much time, money and effort as possible through our streamlined study techniques

Course Outline

  • What is Google Adwords
  • Benefits of Online Advertising (Targeting, Costs, Data, Monitoring)
  • Google’s Advertising Networks
  • Quality Score & Ad rank
  • Bidding Strategies & Budgeting
  • Google Adwords Campaigns
  • Ad Groups
  • Audience Targeting
  • Planning Campaigns
  • Adwords Reports & Statistics
  • Adwords Reports
  • Metric Evaluations
  • Campaign Optimization
  • Google Adwords Fundamentals Exam
  • Search Advertising Overview
  • Search Network Campaigns
  • Evaluating Search Network Campaigns
  • Google Adwords Search Advertising Exam


BLENDED LEARNING 24/7 Complimentary Online Access THREE Google Adwords Certification Courses on our Online Academy worth over $199, Over 300 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets.

  • Display Advertising Exam Cheat Sheet
  • Mobile Advertising Exam Cheat Sheet
  • Video Advertising Exam Cheat Sheet
  • Shopping Advertising Exam Cheat Sheet


  • Certification of Completion By Conversion Hub Marketing – A SPH Associate Company
  • OFFICIAL Google AdWords Certification
  • FREE Google Account Setup Voucher by Google’s Adwords Specialist worth $500
  • FREE $75 Google Adwords coupon (T&Cs apply) Exclusive discounts for digital marketing services worth up to $500
  • 4 Resource guides worth $199
  • Exclusive discounts for Conversion Hub Academy worth $299 (access to over 30 online courses)

Disclaimer : Coupon use subjected to Google Coupon’s Terms & Condition. All printing will be done in black and white.

Fees & Funding

Individuals: $1299
Group Discounts Available
SkillsFuture/PIC Eligible


“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”

Choon Hong, Founder of Mimzo Solutions


“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! ”

Henry Seah, Founder sgCarMart


“I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them.”

Linda Teo, Head of Marketing


Our address is 61 Ubi Ave 2, #07-07, Singapore 408898. Parking is available at the venue. The nearest MRTs are MacPherson (Circle Line) or Eunos (East-West Line).

Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 3 days advance notice by Email & SMS (if you have left your number during registration).

Yes, tickets are transferrable (you can change the date with minimum 2 days notice, any shorter period will be considered on a case-by-case basis). Tickets are fully refundable if a refund request is made at least 2 weeks prior to the start date. There is a 3 month expiry for period of transfer (by you).

Conversion Hub is committed to ensuring our students get the best experience. Should you fail to clear the exam on the first attempt, your ticket will allow you to attend as many future classes as required for you to pass. However, after the first attempt, your ticket will not be transferrable to another person.

You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.