DATE : THU, 17 AUG 2017, 9:00 AM – FRI, 18 AUG 2017, 5:00 PM


Online Lead Generation, Usability & Content Marketing MasterClass (95% Subsidised by WSG)

As the digital economy becomes the economy, B2B (Business-to-business) brands are increasingly turning towards digital marketing to build awareness, generate leads, grow sales, re-engage prospects, and retain customers. B2B marketing is significantly different from B2C marketing, and this 2-Day workshop aims to specifically address the unique issues and challenges faced by B2B marketers online.

Unique Programme Features

  • 2 Days MasterClass Training by Industry Trainer with more than 10 years experience
  • Post-Training Consulting Clinic (Held 1 week after the training. 2 group consultation sessions)
  • E-Learning – Access over 500+ Training Videos via including over $1,000 worth of discounts and Google AdWord vouchers
  • Free 6 Months Marketing Automation Software: This software will digitally empower your organisation in Email Marketing, Marketing Automation, Sales Pipeline & Customer Relationship Management.
  • 2 Tea Breaks with 8 Course Lunch Buffet (Halal) with Desert and drinks 

A 2-day workshop on the ins and outs of using digital marketing to generate leads through online advertising via Google, Facebook and Linkedin. Implement marketing automation to grow sales, re-engage prospects, measure results and retain customers.

Learning Outcomes

Upon completion of this course, you will be able to:

  • Understand the differences between B2B and B2C digital marketing
  • Learn the concept of customer lifecycle marketing
  • Learn to build effective landing pages
  • Learn how to generate traffic and fill the sales pipeline with qualified leads
  • Understand the power of content marketing
  • Learn how to implement software for lead nurturing, email drip and marketing automation
  • Learn the best practices of using social media for B2B companies
  • Understanding the importance of user experience
  • Understand metrics for monitoring and tracking performance

Suitable for:

  • Sales & Marketing Professionals
  • Corporate Communication & PR Professionals
  • Product Managers
  • Account Managers, Project Managers of Agencies
  • SME Business Owners
  • Entrepreneurs & Start-Ups

Day 1 Digital Marketing for Businesses

Customer LifeCycle Marketing  

  • Bridging the Gap between Marketing and Sales
  • ToFU / MoFU / BoFU

Landing Page

  • 5 essential elements of a landing page
  • Call to Action Placement & Design
  • Copywriting & Design Principles
  • Psychology of conversion
  • Landing page optimization & A/B Testing & Conversion Metrics
  • Hands-On Activity – Landing Page Wireframing

Marketing Automation

  • Leakages in Traditional Customer Lifecycle Funnel Design
  • Leads Nurturing & Scoring
  • Campaign Modelling Canvas
  • Hands-On Activity – Campaign Modelling and Email Drip

Sales Enablement

  • Alignment between marketing & sales.
  • Automated Deal Creation
  • Building Automated Pipelines

Traffic Generation Tactics

  • Getting targeted traffic from Google Adwords
  • Getting targeted traffic from Facebook Ads
  • Getting targeted traffic from Linkedin

Day 2 User Experience & Content Marketing

 User Experience

  • Changing demands of the digital consumer
  • Usability as a hygiene Factor
  • Defining Persona(s)
  • Introduction to Usability Studies

Content Marketing

  • Auditing of Current Content
  • Content Re-purposing for the Web
  • Understand SEO Implications
  • Content Idea Generation
  • Content ROI Measurement
  • Hands On Activity – Content Planning and Development

Social Media Conversations

  • Editorial Calendar
  • Managing Conversations
  • Copyright and Intellectual Property

Analytics & Performance Benchmarking

  • Traffic Metrics
  • Conversion Metrics
  • Revenue Metrics
  • Buzz Metrics

Hands-On Activity

Digital Marketing Masterclass Benefits

  1. Certificate of Completion in partnership with a SPH Associate Company
  2. 1 Year FREE Access to Conversion Hub’s Digital Resource Vault, featuring over 40 E-learning courses, 500+ Videos, Proprietary SEO Databases & PR Distribution Lists (worth US$2576)
  3. Post-Training Consulting Clinic (Held 1 week after the training. 2 group consultation sessions)
  4. Free 6 Months Marketing Automation Software: This software will digitally empower your organisation in Email Marketing, Marketing Automation, Sales Pipeline & Customer Relationship Management.
  5. 2 Tea Breaks with 8 Course Lunch Buffet (Halal) with Desert and drinks 

Early Bird Fees – Till End Jun 17 (Ended)

  • Original Price: $1980
  • Singapore Citizen or PR (SME) : $499 (Limited to 1 Pax/SME)
  • Singapore Citizen or PR (Non-SME) : $699 (After WSG Subsidy)
  • Foreigner: $799 (After WSG Subsidy)

Government Funding

  • PIC Eligible by IRAS

Digital Marketing Masterclass Reviews

“The trainers offered key insights which would probably require expensive failures or weeks of online research to learn. I loved the SEO course tools and resources recommended, things which only ‘insiders’ used or knew.”

Cindy Anatasia, Partnership Manager, SecretLab


“I never knew how much thought had to go into a digital marketing strategy. Now I realize that we have been just following trends without having a clear direction. Thank you Conversion Hub for opening my eyes to see the bigger picture!”

Chua Yong, Founder, Sharistry


“The guys at Conversion Hub came prepared with tons of digital marketing case studies & industry experience that put my existing website SEO problems into perspective & allowed me to look ahead to 2017 with more confidence.”

Calvin Fong, Wine Importer & Retailer

Trainer Profiles

Joel Fu

Digital Marketing Experience : 9+ Years
Education : Magna Cum Laude, Bachelor Degree , SMU
Trainer For : MasterClass

Strategy Director of and Founder of sgCarMart Connect. sgCarMart is Singapore No.1 automotive website generating 3 million sessions each month. It was acquired by SPH for $60M. Joel started his career in General Electric as one of the 11 selected in South East Asia for its FMP Leadership Program. Consulted for clients including SingTel, Mindef, SMU, NUS, NHB and others . He is also the digital marketing advisor to DMAS (Direct Marketing Association Singapore) ,a mentor at Angel Gates Advisory, Founder Institute, Young Entrepreneurs Association and a Judge of the 8th Annual Davey Awards.

Eugene Sim

Digital Marketing Experience : 9+ Years
Education : 1st Class Honours, Bachelor Degree , NUS
Trainer For : MasterClass

Principal Consultant for clients including Philips Electronics), Public Service Commission (PSC), Prime Minister’s Office (PMO), National Environment Agency (NEA), MINDEF, and many others. He has spoken on various topics on digital marketing including admissions marketing for PEIs, alumni relations for IHLs, platform marketing for the publishing and automotive industry. Eugene is a certified Professional Internet Marketer (PIM) and a Google certified Adwords and Analytics Professional.


We have 2 Training Venues for MasterClasses. One at Lifelong Learning Institute (Paya Lebar MRT) the other at Lifelong Learning Academy (MacPherson – Circle Line) We will confirm the venue at least 1 week before the start of the training. Parking is available at the venue.

Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 3 days advance notice by Email & SMS (if you have left your number during registration).

Yes, tickets are transferrable (you can change the date with minimum 2 days notice, any shorter period will be considered on a case-by-case basis). Tickets are fully refundable if a refund request is made at least 2 weeks prior to the start date. There is a 3 month expiry for period of transfer (by you).

You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.