This 2 day Digital Marketing Masterclass is suitable for Manager & above personnel who wish to have an overview of Digital Marketing within their organization. The course will cover fundamentals of this discipline, social media & SEO, the 3 biggest components of any digital strategy.



This course is for individuals with prior marketing knowledge & experience. For beginner courses, check out our Marketing Excellence Courses.

Learning Outcome

By the end of this course, participants will be able to:

  1. Understand the strengths, weaknesses and limitations of digital marketing & its sales funnels
  2. Comprehensively understand social media, in terms of policy, engagement, management & monitoring
  3. Appreciate SEO & be able to formulate a long term & sustainable digital marketing strategy
  4. Integrate multiple channels to formulate a comprehensive and efficient digital marketing strategy

Curriculum Overview

  • Current Digital Marketing Landscape, trends & predictions
  • Digital Marketing Strategy Development
  • Environmental Scanning
  • Understanding & Influencing Customer Behavior
  • Customer Acquisition Channels
  • Customer Engagement Channels
  • Personalization & Marketing Automation
  • Cross-channel integration
  1. Introduction 
    • Social Media Usage & Growth
    • Opportunities & Threats
    • Audience Targeting
    • Branding & Online Voice
  2. Social Media Strategy
    • Planning & Execution
    • Brand consistency
    • Maximizing engagement
  3. Platforms
    • Top 5 for 2017 (Facebook, Instagram, LinkedIn, Twitter & YouTube)
    • Best practices
    • Content management
    • Social ROIs
    • Blogging: The Art of Going Viral
    • Analytics & Auditing
  4. Reputation Management
    • Common mistakes & pitfalls
    • Negative communication
    • Time management
    • Best Management tools
  1. Introduction
    • Latest SEO trends & algorithms (Penguin & Panda)
    • Latest SEO tools & techniques
  2. Campaign Planning & Management
    • Benchmarking for market share insight
    • Advanced keyword research
    • Planning & Optimizing SEO campaigns
  3. On-Page Optimization
    • Content Issues: duplicate, thin and derivative content
    • Technical Issues: status codes, redirects,migration strategies, site speed, indexing and search engine integration
    • Implementing asset tagging and semantic mark-up
    • On-page Google penalties and how to overcome them
  4. Off-Page Optimization
    • Link building as part of an ‘authentic’ SEO strategy
    • Editorial policies for link building in the age of Penguin
    • Penalties and recovery processes (including the Disavow process)
    • Content marketing strategies, content creation and amplification
    • Risk and opportunity: forums, blogs, mainstream media, online PR and trade press
    • Affiliate marketing and traffic volume optimization (avoiding cannibalization)
    • Paid search integration with organic and campaign-load balancing


  1. 5 free One Year All Access Membership to our Online Academy for your marketing department staff (worth US$3435)
  2. Up to 20% off non-promotional Digital Marketing Services for your company/organization
  3. Certificate of Completion by Conversion Hub Marketing – a SPH Associate Company
  4. 20% off any subsequent course that you or anyone from your organization takes with us

Fees & Funding

Original Price: S$1299
PIC Grant Eligible


“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”

Choon Hong, Founder of Mimzo Solutions


“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you!”

Henry Seah, Founder sgCarMart


Our address is 61 Ubi Ave 2, #07-07, Singapore 408898. Parking is available at the venue. The nearest MRTs are MacPherson (Circle Line) or Eunos (East-West Line).

Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 3 days advance notice by Email & SMS (if you have left your number during registration).

Yes, tickets are transferrable (you can change the date with minimum 2 days notice, any shorter period will be considered on a case-by-case basis). Tickets are fully refundable if a refund request is made at least 2 weeks prior to the start date. There is a 3 month expiry for period of transfer (by you).

You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.