This one day course will introduce you to the world of analytics, and give you the skills and knowledge required to run a basic analysis of your own advertising campaigns using Google Analytics. You will also learn how to interpret the data to make significant changes to your advertising strategy to see tangible results in your business.



This course is for individuals without prior marketing knowledge. This is a course designed for beginners. For advanced courses, check out our Masterclass Courses.

Learning Outcomes

By the end of this course, participants will be able to:

  1. Understand Google Analytics Terminology & Usage
  2. Navigate the various reports from Google Analytics
  3. Embed Tracking Codes on their websites or landing pages
  4. Make sense of Google Analytics Reports to Optimize their Ad Accounts

Course Outline

  1. Introduction
    • Google Analytics Features
    • History of Analytics
    • Why Analytics is important?
    • Setting up a Google Analytics Account
    • Web Analytics Terminology
  2. What’s all that Data?
    • Navigating Reports
    • Audience Reports
    • Acquisition Reports
    • Behavior Reports
    • Searching for Data
    • Advanced Segments
  3. Data Collection
    • The Tracking Code
    • Types of Tracking Code
    • Cross Domain Tracking
    • Ecommerce Tracking
    • Event Tracking
  4. Even more Tracking?
    • Tag Management Systems
    • Universal Analytics
  5. Account Configuration
    • Structure of Accounts
    • Defining Business Goals
    • URL Based Goals Event Based Goals
    • Custom Variables
    • Custom Variable Scenarios
    • Custom Variables Reports
    • Personalization Filters
    • Regular Expressions
  6. Data Reporting
    • Intelligent Events
    • Real Time Data
    • Multi Channel Funnels
    • Attribution Modeling
    • Dashboards & Reports
    • Custom Reports
    • Data Export API


BLENDED LEARNING 24/7 Complimentary Online Access FIVE Google Analytics Courses on our Online Academy worth over $399, Over 500 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets.


  • Certification of Completion By Conversion Hub Marketing – A SPH Associate Company
  • FREE Google Account Setup Voucher by Google’s Adwords Specialist worth $500
  • FREE $75 Google AdWords coupon (T&Cs apply) Exclusive discounts for digital marketing services worth up to $500
  • 2 Resource guides worth $199
  • Exclusive discounts for Conversion Hub Academy worth $299 (access to over 30 online courses)

Disclaimer : Coupon use subjected to Google Coupon’s Terms & Condition. All printing will be done in black and white.

Fees & Funding

Individuals: $399
Group Discounts Available
SkillsFuture/PIC Eligible


“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”

Choon Hong, Founder of Mimzo Solutions


“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! ”

Henry Seah, Founder sgCarMart


“I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them.”

Linda Teo, Head of Marketing


Our address is 61 Ubi Ave 2, #07-07, Singapore 408898. Parking is available at the venue. The nearest MRTs are MacPherson (Circle Line) or Eunos (East-West Line).

Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 3 days advance notice by Email & SMS (if you have left your number during registration).

Yes, tickets are transferrable (you can change the date with minimum 2 days notice, any shorter period will be considered on a case-by-case basis). Tickets are fully refundable if a refund request is made at least 2 weeks prior to the start date. There is a 3 month expiry for period of transfer (by you).

You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.