Overview

Online social media monitoring course on how to spot buyer-oriented conversations and
steer purchasing decisions on the social web.

  • The science of keyword discovery, validation and Boolean filtering
  • Master free, best-of-breed social media monitoring platforms on desktop & mobile
  • Social media monitoring tools comparison of the best premium platforms
  • Leverage social media analytics to find online influencers in your market

Increase Your Social Marketing ROI

Monitor Facebook, Twitter, Linkedin, YouTube, Craigslist, Blogs, Forums and News using
100% free social media monitoring tools and services. Develop a research-based content
marketing strategy with social media analytics. Get in on the Big Data revolution with new
applied skills from the top-rated social media training provider.

This course is recommended for social media, marketing, public relations, public affairs, sales

professionals, web designers and anyone else who wants to learn how to monitor social
media for specific, public discussions.

In this course, we would cover the following:

  1. Overview
  2. Keyword Filtering
  3. Boolean Filtering
  4. Research Conversations
  5. Google Related Search & Trends
  6. Keyword Modifiers
  7. Monitoring with RSS
  8. Social Media Monitoring Platforms
  9. Feedly: Launch an Account and Monitor News
  10. Feedly: Monitor Blogs, Podcasts and Topics
  11. Feedly: Tweaking the Look and Feel
  12. Feedly: Sharing to Social Networks
  13. Feedly: Follow Buttons
  14. Feedly: Mobile App
  15. Netvibes: New Account Set-up
  16. Netvibes: Adjusting the Look of Tabs and Widgets
  17. Netvibes: Adding Widgets to Blank Tabs
  18. Netvibes: Category Widgets and RSS Feeds
  19. Netvibes: Sharing to Social Networks
  20. Netvibes: Mobile Web Access
  21. Netvibes Premium: Analytics
  22. Netvibes Premium: Importing and Comparing Data
  23. Netvibes Premium: Custom Dashboards
  24. Recorded Future: Intro to Predictive Analytics
  25. Recorded Future: Analyzing Regional Risks
  26. Recorded Future: Accessing Shared Visualizations
  27. Recorded Future: Annotating and Sharing Report
  28. Radian6: Topic Profiles
  29. Radian6: Finding Conversations and Influencers
  30. Radian6: Third-Party Filters
  31. Radian6: Engagement Console
  32. Radian6: Mobile App
  33. Traackr: Engineering Tipping Points
  34. Traackr: Finding, Following and Engaging Influencers
  35. Traackr: Custom Influencer Lists
  36. Traackr: Analysis and Reporting

Class Curriculum

Social Media Monitoring Course

FAQs

The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is not open for enrollment.