Our Company

We transform businesses digitally and deliver 2-3x measurable improvement in results to our clients.

Conversion Hub is among the region’s only consulting team with a proven experience in digital strategy, user experience and marketing digitalisation. Our team include the founding team behind Singapore’s no.1 automotive portal. We have been consulting and training since 2006 and have worked with many Government institutions and private companies. Some of the government agencies that we have worked with include GovTech Singapore, Ministry of Education (MOE), Ministry of Health (MOH), Singapore Management University (SMU), National University of Singapore (NUS), MIT, NHB, Singapore Pools, Prime Minister Office, Mindef, SingTel, Sentosa and many more.

Our Value Proposition

Our Exemplary Qualification

  • Proprietary Humanized Web Design methodology that improve performance by 200%-300%
  • Proprietary Software for information architecture optimization – Card Sorting & Tree Path analysis
  • Avoid listing in directories that require you to give back a reciprocal link
  • Ready panel of local testers
  • Vendor of choice for NHB, NEA, Singapore Pools, HDB, Mindef, NUS, SMU, MIT, Sentosa, Prime Minister Office, SingTel, Bayer HealthCare, Packard Bell, Microsoft and many others
  • Conversion Hub Marketing is a SPH Associate Company

Unique Web Experience & Heritage

  • Consulting Panel including sgCarMart’s founding team
  • sgCarMart is now Singapore No.1 user-generated content car portal
  • sgCarMart now attracts close to 3 million visitors monthly and generates ~40 million page views
  • sgCarMart was acquired by SPH for $60 million

Industry Recognition & Accreditation

  • Digital Advisor to DMAS – Singapore Direct Marketing Association
  • Gold Recipient to the W3 Awards – Best Visual Appeal
  • Silver Award Winner in the International Davey Awards
  • Award of Excellence – The Communicator Awards

Our Expert Bench – Deep Expertise, Broad Experience

Eugene Sim

Eugene has consulted for clients including to National University of Singapore (NUS), Public Service Commission (PSC), Prime Minister’s Office (PMO), National Environment Agency (NEA), MINDEF and many others.

He is the Digital Advisor to Franchising & Licensing Association (FLA) and Singapore Book Publishers Association. He graduated with 1st class honors from NUS – Business Administration

Over 10 years of digital consultancy experience. Eugene has led many digital projects as the principal consultant for clients including Philips Electronics, National University of Singapore (NUS), Public Service Commission (PSC), Prime Minister’s Office (PMO), Ministry of Health(MOH), National Environment Agency (NEA), MINDEF, and many others.

Eugene has held several appointments including being the digital advisor to Franchising Licensing Association, Singapore Book Publishers Association, Singapore Jewellers’ Association and Digital Strategist to National University of Singapore Global Alumni Network and sgCarMart.com.

He is an accredited executive coach by International Coach Federation (ICF) and is also a Google & Zoho Certified Professional. He is also certified in customer value optimisation and user experience design by Digital Marketer and Interaction Design Foundation.

Eugene is an Isaac Manasseh Meyer Scholar who graduated from NUS Business School with 1st Class Honours in Business Administration

Joel Fu

With over 10 years of digital marketing consultancy experience, Joel is an all-round marketer and business manager with solid grounding in finance and marketing thanks to General Electric & SMU as an Alma Mater.

Joel was the Strategy Director of sgCarMart.com and Co-Founder of sgCarMart Connect which was sold to SPH for 60 million. He also served as a board of director at Conversion Hub Holdings. He is also the digital advisor to DMAS (Direct Marketing Association Singapore) and director of SgCarMart Connect and Conversion Hub Marketing.

He mentors at Angel Gates Advisory, SPH Plug & Play, Founders Institute and YEAS. Joel was ranked Top 5 in Asia Pacific PR of the Year 2006 (Weber Shandwick) and has also received ministerial mention on top of being featured in Business Times, Straits Times, Today and Lian He Zao Bao for various achievements.

Joel graduated with a Magna cum Laude in Business Management and started his career in General Electric’s FMP program.

Soumik Chakraborty

Soumik has over 10 years of experience in digital marketing and facilitation. Having helmed both client and agency side teams, he has worked with clients including AMEX, Guinness, Samsung, IBM, Nestle, Unilever and many more in their digital transformation, product launches and campaigns. On top of his experience in UI/UX and digital strategy, Soumik brings in domain expertise in mobile application optimisation, analytics, search and social optimisation.

Soumik is a published author and he has been featured in Asian Entrepreneur Portal, Huffington Post. He also holds an MBA and lectures at James Cook University.

Lin Tan

Lin Tan has been coaching since 2004 and is 1 of 8 Master Certified Coaches (ICF) in Singapore. She brings over 4,000 hours of coaching and facilitation experience into her work with organizations and individuals.

Her clients include senior and C-suite executives, deputy directors, sales professionals, entrepreneurs, creatives and educators from Asia, Australia, China and Europe. She has served clients in finance and banking, travel, creative, communication and media, logistics and government sector, such as DHL, Bank of America Merrill Lynch, Partners Group, Lonza, Scripps Networks Interactive, Navaplus, Dentsu Aegis Network, BCD Travel, Sotheby’s, Ministry of Foreign Affairs, SPRING Singapore, NTUC and the Asian Women’s Welfare Association.

As a registered mentor coach with the ICF, Lin facilitates fellow coaches in their professional development. She has trained 200 individuals in coaching and in 2016, founded Collective Change Institute, one of Asia’s leading coach-training organization that offers ICF-approved coach-training. She is also the co-founder of www.coachinggowhere, Asia’s #1 online platform to find a coach. Lin is certified as a Reiss Motivation Profile Master.

Dr. Kc Lee

KC is a UK chartered Counselling Psychologist (CPsychol) specialising in Contextual Behavioural Science and trans-diagnostic Cognitive Behavioural Therapy (CBT) approaches. He completed his doctoral studies in Counselling Psychology in London and holds a Masters in Social Science in Professional Counselling (Singapore) and a Masters in Psychology (London). He has practiced clinically in both Singapore and London in wide ranging settings. He is also qualified in the use of psychometric assessments for both ability and personality.

Leona Lo

Leona has more than 15 years of in-house, agency and independent experience in corporate communications, social media management, customer relationship management, public relations writing, corporate profiling, thought leadership positioning, issues management and corporate social responsibility management.

Leona has been a consultant to a mix of private and public sector clients such as Bayer Schering Pharma, Health Promotion Board, Workforce Development Agency, Singapore National Eye Centre, Parkway Group Healthcare etc. She was previously a Senior Consultant at Hill & Knowlton Singapore Pte Ltd. She was awarded a two-year Humanities Scholarship and graduated from the University of York, United Kingdom with First Class Honours in English and Related Literature. In 2000, she was awarded the Prospects Globe Award by her alma mater to pursue a Master’s degree in Qualitative Research Methods.

Vincent Tan

Vincent is the CEO and Business Development Director of sgCarMart.com. He also serve as a board of director on Quotz which is an online car auction platform. Vincent was a Spirit of Enterprise 2008 Honouree and also led SgCarMart to win the most promising brand 2010.

Tan Jinglun

Jing Lun is the IT Director of sgCarMart. He is a co-founder of sgCarMart.com and plays an instrumental role in driving our technology innovation throughout the organization. Jinglun graduated from NUS in 2006, Information Systems.

Henry Seah

Henry is the CFO of sgCarMart. He is a co-founder of sgCarMart.com and oversees the finance & HR teams in Singapore. He also oversees the development of id.CarMall in Indonesia. Henry graduated from NUS in 2006, with a second class upper honours (BCHe).


Our Panel Advisors

Reza Benham

Previously, Reza served as Managing Director of Yahoo! Southeast Asia in Singapore. He oversaw Yahoo!’s operations and P&L across the six markets. Prior to joining Yahoo!’s international operating management, Reza was the Director of Global Alliances at Yahoo!’s headquarters.

In addition, Reza played an integral role in developing and deepening partnerships with companies such as Connexion by Boeing, Dell, Philips, Sony, and HSBC. Reza is a graduate of Boston University with a B.A. in Mathematics and Economics and a M.A. in Economics.

Dr. Mark Reilly

Dr Mark Reilly is the founder and Managing Director of Remarkable Innovation Pte Ltd (RemInno.com), a unique company that performs technical due diligence on behalf of institutional investors. Mark has led teams of experts on technical assessments for multimillion-dollar acquisitions by a range of Fortune 500 companies and private investor clients from across Europe, Asia and the US.

He has a Ph.D. from the University of Cambridge, UK and is also the founder of doQer, a digital media project funded by the Media Development Authority and Thymos Capital. In his spare time he runs procZimity, a hobby business!

Lisa Watson

Lisa Watson is the Chairman of the Direct Marketing Association of Singapore and has over 20 years direct marketing and is the founder of Ibis Intelligence Services. Prior to her move as managing director of Leo Burnett Cartwright Williams, Ms Watson was managing director of Wunderman Cato Johnson which was part of the Dentsu Young & Rubicam group.

In 1996 Ms Watson was named managing director of both WCJ and DY&R Hong Kong. Key clients she has worked with include American Express, Shell, Apple, Mercedes Benz, AT&T, Digital, DuPont and Xerox.

Rahul Harkawat

Rahul sits on the board of directors of several companies. With over 20 years experience in marketing and business development for information technology services and products

Rahul is a seasoned professional that has delivered many successful business ventures focused on bringing to market innovative technologies and profitable products and services. He is also one of the online marketing consultants and business strategy advisor to Tagit.

Leonard Lim

Leonard is founder and managing partner at TYLER Projects, a social network game consultancy based in Singapore and New York. Specializing in application development for social networks such as Facebook, MySpace and Friendster, he has also developed Singapore ‘s First (and most popular) Facebook Multiplayer online game, Battle Stations . Local clients include HSBC, Singapore Tourism Board, Singapore Press Holdings and Bugis Street.

Leonard graduated from Singapore Management University and has numerous awards to his belt including SCS IT Youth Award 2006, Golden Web Awards, Microsoft Imagine Cup Asia 2005, IDA Express IT! iN2015 and many more. He is one of our online marketing consultants and advises in the area of online social network and games.