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Joel Fu

About Joel Fu

All-round marketer and business manager with solid grounding in finance and marketing thanks to General Electric & SMU as an Alma Mater. Entrepreneur with a successful track record in digital and data-driven marketing. Deep knowledge and widespread network in the digital marketing services industry and internet based software. He is also the digital advisor to DMAS (Direct Marketing Association Singapore) and Director of SgCarMart Connect and Conversion Hub Marketing. A mentor at Angel Gates Advisory and a Judge of the 8th Annual Davey Awards.

Shoot by the Numbers: Video Marketing in 2017

By now you might be sick of reading articles about video marketing and why it’s a must for your business. That doesn’t matter, though, because it’s time for another one. If you’re not using video marketing, you need to ask yourself why. It’s not just a question of videos being popular – although they [...]

By | July 31st, 2018|Video Marketing|0 Comments

Leveraging Twitter for Your Local Business

Social media is one of the best ways to promote your local business. The likes of Twitter has been the backbone of many service and product providers, but only those who have used their account strategically. Simply opening a Twitter account and tweeting isn't going to get you the results you're looking for. So [...]

By | July 13th, 2018|Social Media Marketing|0 Comments

How to Turn Facebook Fans into Paying Customers

Here’s the deal. Your business can have a huge presence on Facebook with thousands, or even hundreds of thousands of fans, but still struggle to get new clients. Why is this? Well, for the most part it is because you’re not doing a good enough job of turning those fans into actual paying customers. You [...]

By | April 24th, 2018|Social Media Marketing|0 Comments

Developing a Social Media Content Strategy for Success

Social media outlets provide customers with an efficient way to move material items (think Facebook buy/sell groups), connect with each other on a daily basis and share information about what services, products and businesses benefit their lives and - possibly even more importantly - which ones don’t. Developing a social media content strategy that works, [...]

By | March 23rd, 2018|Social Media Marketing|0 Comments

Get Traffic TODAY with These 3 Paid Ad Services

Choosing which paid ad services to use for your online advertising can feel like a crapshoot. There are so many options available, and the pressure to pick the right one – especially when you have a limited advertising budget – is enormous. As a small business owner, you don’t have money to burn. That means [...]

By | February 9th, 2018|Internet Marketing Trends|0 Comments

3 Marketing Strategies to Reach Local Customers

In today’s digitally-driven world, marketing strategies for businesses have taken on a whole new look. However, digitally-driven marketing strategies aren’t just for online businesses: even local businesses can reach more local and nearby customers by educating themselves on what great online marketing strategies are and how to use them to draw in more local customers. [...]

By | January 5th, 2018|Internet Marketing Trends|0 Comments

Create the Perfect Magnet for Your Local Business

Every local business should have a mailing list to use for email marketing. However, convincing people to sign up for your list may be a challenge. Most people get dozens of marketing emails each day, and some are reluctant to add yet another email to the mix. The question, then, is how you can convince [...]

By | November 24th, 2017|Content Marketing|0 Comments