Improving Conversion Rate through Social Media Marketing

You must have been smart enough to promote your website through Facebook, Twitter, and other social media. But are you satisfied with the results? A lot of website owners complain about not having enough ROI for their social media marketing so if you have any similar concerns, you are at the right place.

Is Social Media a Major Marketing Source

While to some web owners it’s a point of concern, others believe that social media shouldn’t be counted as an ROI variable. According to them, Social media cannot be a major enough source to be counted on a great deal.

  • According to some stats, around 42% of business owners believe that social media marketing has not been too effective to their cause. While the others say they have experienced positive changes both at extreme and milder levels



The Truth

While website owners have their say on the importance of social media, it is basically the way in which social media marketing is carried out that affects the ROI. You might be doing everything right but you may not be targeting your audience just as yet. Similarly, there could be several other minor issues that often go unnoticed.

What’s the Way out?

Although there can be flaws in Social media marketing techniques, its importance cannot be denied. Adults are obviously the main audience and according to studies, 65% of them use at least one social media website. Hence we cannot ignore marketing through such a widely used platform.

What need to be changed is the tactics used for social media marketing and here is what you should know about it.

1. Bring Awareness to Customers

More than 75% budget of most digital marketing is dedicated to making new customers. If you are able to attract customers once, they will return to you the next time. However, it will happen only when you appear on search engine pages. Try paid advertisements on social media and earned media.

Did you know that YouTube is ranked second largest search Engine after Google? It won’t be a bad idea to start your very own YouTube channel for your website.

Another important dimension in creating customer awareness is to target your business related platforms. To make it work, you should make sure that your accounts are optimized and active.

2. Never Overlook Entertainment

When it comes to social media especially Facebook and Twitter, the majority of users are there just for fun. No one wants to watch boring videos and content, especially on social media. This is one area where even the best can make mistakes at times.

Making your posts engaging can be a difficult job at times. Attractive images with catchy one-liners normally work well.


Another crucial aspect is to design posts native to your audience. According to the latest numbers, 2.3 billion social media users are present all over the world. Your business will be targeting a very low percentage of this population which is why it has to be really specific to the audience.

For instance, if you advertise a product in French to an audience that speaks Spanish, do not expect any turn up from the audience because you know you’re making a mistake. This is why a single post may have to be designed for different audiences just to make sure you get the best results out of it.

3. Build Customer Trust through Social Media

If your website doesn’t have enough followers on Social media, it shows you haven’t done too well with building customer trust. To be frank, first-time customers never trust you regardless of how well advertise your products. This is why your presence on social media is so important. When users find a page followed by more people, they automatically give in without you having to ask at all.

To cut it short, you will need to raise fan following for your page. Crowd works as a social proof and therefore, you will need to seek their attention. Here is how you can go about it:

  • Distribute your digital content through social media.
  • Add links to your website, social media pages in the digital content you develop. A post shared from one of your followers can get you a hundred new followers.

4. Get Reviews from top Businesses

You must have seen the customer reviews tab on many websites. It’s there for a very important reason. Whenever you close a deal and your customers are happy with you, never forget to take their feedback.


Particularly when you provide services to a renowned business, ask them to advocate for you in future. If you’re wondering how social media play a role here, this is what you can do:

  • Design a post about your collaboration with that particular business.
  • Share the feedback from your customer business.

It may seem small but when other businesses get to know about your services, you will be in for some really heavy orders for the next time which is what you want at the end of the day.

5. Get Influencers Talking about You

Random promotional posts with simple nature may be effective but nowhere near as effective as a small video message from an influential public figure. For instance, you will find most of the celebrities big or small using Twitter.
If you can get them talking about your business, your promotional posts can go viral on the internet.

Do you think celebrities are out of your reach? Try Facebook entertainers.

Their videos and posts get thousands of likes and shares. Also, they don’t ask for much except for social media popularity so if you can get them talking about you, it can do wonders to your social media fan page.


If you can act upon any of these simple yet effective tips and trick for social media marketing, expect some really good ROI for it. As we leave, we suggest you try some analytics that indicates about your social media conversions.