4 Follow up Email Strategies to get 1,000 Subscribers in 30 Days
Managing your mailing list means sending regular and high-quality messages that build trust and authority. At the same time, though, you also need to avoid sending too many messages in too short a space of time you might actually end up frustrating and irritating your audience.
What’s more, you need to know the timing when it comes to your offers. To maximize your conversion rates you want to involve a little build-up and excitement to build buzz around your product…
When Do You Bite?
Normally then, you don’t want to launch straight into a sales pitch. Instead, you are going to build trust and authority first. The best way to do this is by providing value in the first few e-mails and by that way gaining your audience’s interest and trust.
Over time, if you have a ‘big ticket’ item that you want to sell, you should then start talking about your forthcoming product. Tell people that the item will be in short supply (this creates more desire because we always want things we can’t have) and that there will be a limited window. You can give a reason for this to make it more effective (for instance: the secret is too valuable to give away to everyone). Having a ‘launch event’ works great in this context because it gives you something to build towards and because it increases excitement.
This is your e-mail ‘sequence’ that will go from delivering value and building trust, to mentioning an exciting opportunity, to building up the excitement for your launch day. Essentially this is the ‘AIDA’ strategy again – Awareness, Interest, Desire, Action!
An example of this in action might be to send the following four e-mails:
1. Personality Email
Here you spend the majority of your time introducing yourself, talking about how you’re excited to meet everyone, thanking them and even talking about your recent experiences. This makes you seem like a hum and that increases engagement and trust. Mention the product only very vaguely here.
2. Value Email
Next, up you’re going to give some value. This could be a completely free e-book, a report or just a powerful tip in the e-mail. Show people that it is possible to get something other than spam in their e-mail and demonstrate just how much you know about your topic.
Mention that for more value like this, you have an exciting product coming up. You can also mention your launch date and ask for feedback and ideas.
3. Product Email
Now you’re going to focus more on the product. Talk about how it is in limited supply, what it does and who it’s for. Another added tip is to say who it is not for which is good for building trust and also increasing desire.
4. Sales Emails
Finally, go in for the kill – with a few e-mails tell people why the product rocks and warn them that time is running out for them to buy! Give them the direct link and mention after the launch that you still have a few available.
More about the types of emails you can send later.
One-Time-Offers and Upselling
There is an exception to this rule however and a scenario where you will deviate from the normal process. This is when you are offering ‘one-time-offers’ (often called OTOs) that will be time sensitive. And a good time to offer these? Either:
- Straight after someone has signed up to your mailing list
- Or straight after someone has bought one of your other products (called upselling)
This works incredibly well because at this point the person has shown an interest in what you’re talking about and they have also overcome the psychological barriers of taking the time to fill out the form and sharing their information with you. In other words, they are susceptible at this point in time and as such this has been shown to be one of the most successful times to make a sale–especially if you apply time pressure in the form of an OTO.
How Often Should You Email Your List?
So how frequently should you be sending your messages? There’s no rule but as a general rule, you should aim for once or twice a week. This way, you don’t get ‘forgotten’ but at the same time, you aren’t going to frustrate someone so much that they feel moved to unsubscribe. Of course, this can vary and often you will want to increase the regularity of your messages as you get closer to your launch date.
At this point, you can send a couple of ‘reminder’ e-mails closer to the date just to remind people they’re running out of time. Another popular option is to offer an extended sale at the end of the launch when your product has run out – this is like giving people a second chance saloon and it’s often a great way to pack in a few more sales.
Internet marketing expert, James Schramko, shared a tip once where he said: “Be the one sending emails, not reading emails”. This means emailing your subscribers more often. His theory is that the more emails you send, the more opportunity you have to add more calls-to-action, which then leads to more sales because you’re always bringing subscribers back to your website or offer.
When Is The Best Time To Email Your List?
Is there a good time or optimal time to email your subscribers? There really is no perfect time but GetResponse had done some tests to see responses of emailing on certain times and days. The following is an infographic that they had created. Do note that this is only based on their target demographic and market.
You can read the full post here: http://blog.getresponse.com/whats-best-time-day-send-email.html
Creating a Powerful Autoresponder Follow-Up Sequence
The most powerful feature of any autoresponder service is its ability to create follow-up sequences. This is a way to basically “pre-load” your email messages and schedule it to go out on certain times and days from when your subscriber first signs up to your email list.
Here is a sequence you can follow for an optimal autoresponder campaign:
- Day 0 (directly after they subscribe) – A welcome message to welcome new subscribers and telling them what they should expect from your newsletter.
- Day 1 – a free tip (do not sell anything yet)
- Day 3 – another free tip or share an interesting blog post
- Day 7 – more free content
- Then once a week you can choose any style of email which is explained next.
Types of Follow-Up Emails You Can Create
What sort of emails can you send to your email subscribers? Here are a number of ways to get you started:
- A tip. This is the easiest type of email you can send. Simply share one tip and expand on that. You could also share a “Top 10” with your list.
- An interesting blog post of yours or another site’s
- A video
- A sales message – Promotional offer/special offer for subscribers only.
- News/updates from you about yourself/your business or news about the industry
- A rant. Let your heart speak out and let subscribers know how you feel about a particular topic.
- A review. Why not share your thoughts about a particular product or service? Your subscribers will appreciate your opinion.
Other forms of digital marketing can be used to drive traffic to your landing/squeeze page and increase your subscriptions that way. Overall, the process becomes a self-sustaining cycle with each element propping up the next.
Social Media Marketing →Content Marketing (blog posts, videos) → E-mail Marketing →Search Engine Optimization →
The idea here is to get them to sign up for more and more of your content gradually increasing their commitment to your brand and gradually becoming fans of what you do. They start by seeing a few posts and following you on Twitter and end up subscribing to your feed, then to your mailing list and then ultimately signing up for your courses or buying your e-book.
You can even end up using your digital products to promote future products and reinforce the cycle further!
This is the potential end destination for your list building and digital marketing, but for now just building a big list is a great place to start.
And you have all the tools and the knowledge to do just that…
So what are you waiting for?