4 Ways to make money from your Email Marketing List
So now you have your landing page and opt-in form and you’re successful driving traffic there… congratulations! Keep this system going and use all the methods discussed in the previous chapter and you will be well on your way to 1,000 subscribers in the month–just make sure you keep posting and remember to be 100% committed to this working. Consistency is key to success.
But most people don’t want an email marketing list for the sake of having a mailing list… most people want to make money from it! So how do you do that? How can you make money from your newsletters? Here are a couple of options…
The easiest way to start making money from an email marketing list is with affiliate products. What this means is that you will be encouraging your visitors to buy particular products and then getting a commission on those sales.
Often these products will be digital products – meaning ebooks, courses and the like. These work great because often you can get as much as 50% and all the way up to 100% of the commission. The product creators don’t mind giving that much away because as far as they’re concerned these are all extra sales that they otherwise would not have made.
Another option is to sell software which can in some cases offer something a little meatier for your list.
If you would rather sell products, then a great place to look is Amazon.If you join Amazon’s partner program (http://aws.amazon.com/partners/) you can sell their products and get a small commission on all kinds of things. This tends to be closer to 2-5% – but if you sell very expensive TV that’s still a lot of money!
Creating a Product
The other big option is to create your own product. This means selling something where you get to keep 100% of the sale, which of course has a greater potential for profit.
The easiest type of product here to create is again a digital product like an ebook, video course or something else that will have no overheads, no storage costs and no delivery charge. If you don’t know how to write an ebook, then as mentioned earlier, you can do this relatively easily by outsourcing the process. Sites like Elance and oDesk let you do this, while you can also find writers on Warrior Forum and Digital Point Forums – which are forums aimed at digital marketers and webmasters.
The best way is to create a more “fuller”, complete guide of your opt-in bribe offer. If subscribers subscribed to your list because of your initial bribe, then there’s a high chance they’ll buy your complete guide. Example, if your bribe was “Top 5 Photography Software”, your product could be “How To Master Photoshop”.
If creating a digital product isn’t your thing, you could very well buy “rights” to digital products and resell them. The concept is simple–you purchase a product which contains some form of rights. Normally what is offered is resell rights, master resell rights or private label rights.
With private label rights, you can claim authorship without writing a single word. This method is a quick way to sell your own products without the heavy lifting and costs.
Making Money From the List Directly
The fact that a mailing list can be monetized in so many different ways means that it in itself also has inherent value. You can offer to sell your own solo ads as it grows or to make sponsored shout-outs for instance. In fact, if you have been careful about the way you’ve collected your mailing list and if you have asked permission to share the details, you can even go on to sell your mailing list to others. This can fetch you a fairly good rate!