10 Free yet MUST HAVE Google Tools for Digital Marketers
Whenever I am building something (like the recent Amazon niche website I built for generating passive income), I often find myself being more productive and creative when I have access to the ‘right’ tools. The results I achieve are staggering – with a good too, I get to do things easier and faster. However, without one, it takes a long way to get anything done.
Now, let’s look at digital marketing. How can you, as an SEO expert, work faster and smarter?
The answer is simple: you need a ‘bag of right tools.’
Last week, I ploughed through the web looking for little-known free Google tools on the market – with a range of uses and that solved a number of common issues. These tools are easy-to-use, free, and fast.
I hope, after reading this article, you’ll use ONE (or ten) that you can use to boost your search engine rankings, drive more targeted traffic, and boost your bottom line.
1. Google PageSpeed Insights
This free tool helps check the website speed and usability on a number of devices – mobile, tablets, PC, and laptops, etc.
Using Google PageSpeed Insight tool is simple: simply enter your website URL, and this tool will instantly test the page load speed and performance of your website – for both mobile and desktop devices. In addition, it displays areas to improve (and areas where you’re already doing very well).
(Image source: WPMudev)
2. Google Mobile-Friendly Test
You probably already know that a mobile-friendly website can help improve search rankings of your website and bring more targeted traffic to it. The recent Google’s mobile-friendly update confirms that search engines prefer websites that are mobile-friendly, as they help boost user experience.
And, Google released Google Mobile-friendly Test tool to help you (SEO noobie or expert) to test whether your website is mobile-friendly or not, within seconds.
A mobile-friendly website can help improve search rankings of your website and bring more targeted traffic to it. (Image source: NetImperative)
Remember – If your website fails this test, don’t worry. Simply fix them all as soon as you can.
3. Google My Business
Local SEO is important for your business. If you want to promote local business online, you need a killer tactic that is based on SEO. To do this, you can use Google My Business.
What will happen when you list your business on Google?
The answer is simple: your potential customers will instantly find important information about your business, like contact details, location, and open hours. If you look at the stats, local searches are responsible for driving 50% of mobile users to check out the store within a day.
While Google My Business listings may not help you attract organic traffic to your website, it will still help you stay on the ‘right’ track.
4. Google Correlate
If you’re someone who wants to go beyond the standard way of doing keyword research (like me), then there are few handy tools available for you to get the best result. And, Google Correlate is one such tool.
Using this free keyword research tool, you can find closely related keywords to your primary keyword.
For example, let’s say you search for the term “iPhone 6.”
As you already know, there are several similar keywords on this topic alone. However, Google Correlate will display you only the closest matches with your main root keywords.
Google Correlate will display you only the closest matches with your main root keywords. (Image source: ShivarWeb)
Trust me, this tool will be your best friend when it comes to finding the best performing long tail keywords for any niche.
Use this tool to create content around a keyword phrase that most bloggers might have missed.
5. Google Drive
Not using Google Drive already? Then, you’re missing out. You see, dealing with search engine optimisation means dealing with plenty of files and documents. Maybe you’ve already created an amazing article and published on your website. Does it mean it will never be of any help to you in the future?
You can glance at your old posts to craft better and fuller version of that topic. Additionally, you may also need those old posts for SEO reporting purpose as well.
That’s where Google Drive comes to rescue your day.
Using Google Drive, you can share your files and folders with others without having to mail them. (Image source: Wikipedia)
Put it simply, this free Google tool will help you organise your files and folders. For each project, you can create a separate folder and store related content there. The best part of using Google Drive is that you can share your files and folders with others without having to mail them. When a file or folder is created, you can right-click on it and select the “Share” option to share with anyone.
6. Google Trends
Google Trends tool helps you find topics that are trendy (popular) in your industry – with the “Featured Insights.”
You can also run your own search to find trendy keyword or topic in your niche. For example, if you’re in social media niche, it goes without saying that you need to catch up and be current with Facebook, and Mark Zuckerberg.
Google Trends tool helps you find topics that are trendy (popular) in your industry. (Image source: Marketing Land)
Make sure that you analyse both the right and left column on this keyword tool. With a bunch of topic ideas this tool throws at you, you will never run out of blogging ideas for your website. This week, you could cover Mark Zuckerberg, and tomorrow mention a little about Elon Muck.
7. Content Experiments
Google Analytics Experiments (formerly Google Website Optimizer) is a part of Google Analytics tools, which allows SEO pros to easily (and freely) test, optimise, and assess their website.
This free tool helps you with the goals that you’ve already created in Google Analytics, but it also does one more thing: it helps you display different versions of your pages to your audience. That means you can now analyse your headline colours, landing page layouts, and content – even better than before, and find the ideal optimum layout.
(Image source: LunaMetrics)
Since CRO has become such a major part of the digital marketing world, using this tool can help you experience conversions for yourself, without having to jump into making a hasty decision of hiring an agency.
8. Google Alerts
Here comes Google Alerts again. Although recently many people are complaining about its reliability, nonetheless, this free Google tool still is a “secret weapon” in many SEO experts.
So, what does Google Alert help you with? It will help you become aware of topics that are making headlines in Google, and Google will send these updates right into your inbox.
You can use this tool to keep an eye on the latest topic, news, or even a company (your competitors) of your interest.
If you need more ideas, you can click here to learn inventive ways to use Google Alert service.
Google Alerts helps you keep an eye on the latest topic, news, or even a company (your competitors) of your interest. (Image source: Business2Community)
The great thing about using Google Alerts is that you have an option to use it as an RSS feed, which is extremely important for keeping eye on brand and topic mentions.
9. Google Chrome
How can a web browser possibly help you with SEO?
You see, unlike other browsers, Google Chrome is very different. It has got some SEO extensions that can immediately help you make better decisions when it comes to establishing your online marketing plan.
For instance, with this nifty SEO analysis extension, you can promptly gather an SEO report for any website. You’ll be able to quickly find the impact of your SEO strategy on your site as well as how your competitors are doing.
As a result, you’ll get a better picture what to do next to get to the top 10 position on Google for your target keyword phrases.
Google Chrome has got some SEO extensions that can immediately help you make better decisions when it comes to establishing your online marketing plan. (Image Source: Softonic)
10. Google Sheets
While there’s nothing wrong with using latest SEO features for keyword research, however, sometimes you just need to do what sound obvious to you.
This makes, even more, sense to those who’re relatively new to SEO and want to keep their eyes on everything they’re doing.
This is why I highly recommend people to use Google Sheets.
It helps you with all your basic SEO tasks, such as:
Keep track of all your keywords you’ve targeted in the past and those you’ll touch in future blog posts
Set up a content calendar for future blog posts.
Monitoring the total number of backlinks to your site, including their sources.
In addition to these basic SEO tasks, Google Sheets can also help you when you want to delegate SEO related tasks with others. For instance, you may want to work with someone to find long tail keywords in your industry. Instead of sending hundreds of emails to each other, you can simply create a Google Sheet and share the information.
Google Sheets help you keep track of all your keywords, set up a content calendar for a future blog, and monitor the total number of backlinks. (Image source: Zapier)
This will help everyone to be on the same page, avoiding mistakes and overlapping.
It doesn’t matter where you are right now when it comes to SEO. It doesn’t even matter what you’re currently doing – promoting an international brand or a local company.
All that matters is you use one or more of these awesome free tools to change your SEO game plan forever.
By the way, according to this stat, over 60% digital marketers think that SEO is responsible for generating higher returns on investment.
If you think that’s true, then now is the right time to analyse your SEO plan to make sure you’re always on the right track.
Over to you: What opinions have you about these Google tools? Have you used any one or more of these tools for your SEO strategy? Share your ideas in the comment box below.