10 Simple yet Little-Known Google Tools That YOU Probably Don’t Know

You know where 1.7 billion people go when they want to find something on the web? They go to Google.

But, Google isn’t just a search engine anymore.

Today, Google offers tonnes of other free tools for busy marketers to run their marketing campaigns more efficiently.
Last week, I scurried through the web to compile top 10 Google’s essential marketing tools that any digital marketers can use today to leverage on what Google has to offer.

Here are 10 MUST HAVE Google (free) tools for aspiring digital marketers:


1. Google Keyword Planner Tool

If you’re looking for an easy to use tool that’ll instantly spit out ‘profitable’ keywords, then Google Keyword Planner Tool is the tool for yo

As a digital marketer, you know what you do most of the time: research for the best keywords that can give your website or blogs a boost.

With Google Keyword Planner Tool, finding ‘profitable’ keyword ideas is as easy as a walk in the park. If you’ve been trying to rank for a highly competitive keyword such as “digital marketing,” you probably already know it would be quite difficult.

That’s when Google Keyword Planner tool comes to rescue you from the days of stagnation.

This free tool will help you spot ‘long-tail keywords’ related to your business (or industry) which will give your website an instant boost in rankings in search results. How? Well, long-tail keywords are specific, easy to rank and bring targeted traffic that is easier to convert than short-tail keywords.

Here’s an example of what happens when I search for keyword ideas for the search string “lose weight product”:

The Google Keyword Planner tool gives you long tail keywords, as well as its monthly search volume and its competition. (Image source: Neil Patel.)


As you can see, you get several related long tail keywords to the “root” keyword. In your next blog post, you can target these highly searched keyword phrases with low competition to achieve better rankings and bring targeted customers who’ll convert.

If you wish, you can grab each of this keyword and plug it back to the search box and hit “Get Ideas” button to find other keyword ideas that many tools might have missed out.


2. Google URL Shortener

This free Google tool is just like other URL shorteners, but Google’s version makes long URLs even easier and shorter to share. Measuring the performance of the shared content is easy and simple, as Google URL shortener also offers click analytics, QR code, and browser and referrer date.

Google boasts that its URL shortener is the fastest, stablest, and most secure on the web. (Image source: Binary Intellect)

3. Google Analytics

Do you have a game plan for your digital marketing strategy?

Don’t you? Then pull a chair and sit down now (or later – too dangerous), because we’ll take some time to re-evaluate your situation.

It won’t take you a lot of time, though.

If you already have few marketing goals in your mind, I bet they’re most probably based on the search results and similar statistics you found on the web. If that’s you, then pay attention to how Google Analytics works.

I’ll be the first one to admit that no two humans will ever exploit Google Analytics the same way. However, there are few simple things you need to keep in mind… if you consider yourself a digital marketing “expert.”

Google Analytics dashboard instantly gives you an overview of your website’s current performance, like this:

Google tool gives an overview of your website usage – unique visitors, page views, bounce rate, among others. (Image source: Online media masters)


This little data will alone give you everything you need to know where you’re on your journey of achieving your end goals.

And then, if you wish, you can continue to plough through for even more details.


4. Google My Business

Do you want to get free advertising on Google? Go ahead and grab your free listing on Google My Business (formerly Google Places), and your business will be found in the search results (and Google Maps as well) for local keyword searches as shown in the example screenshot below.

The local search result for the keyword “hotel in Ibiza” are inside the red box, and at the top of search page. (Image source: Local Web Marketing Pro.)


Remember – the red box contains all the businesses that are listed in the local Google My Business results for the keyword phrase “massage therapy Victoria BC”

The best thing is that, not like Google AdWords (we’ll come to that later), none of these local businesses paid a single dime to be featured in such higher positions.

And, if you haven’t already grabbed your free spot on Google My Business, then check out these easy to follow simple steps in this blog post to quickly set up your listing.

Remember that Google will walk you through the listing process, and while doing so, you’ll also create your Google+ profile page for your business, too… which brings us to another Google tool for marketers…


5. Google+ Business Pages

Google Authorship is dead, and so is Google+. These days, if you’re not a local business, then you maintain a nice Google+ Business Page. To get started, you can click here.

On the other hand, if you’re running a local business, creating and updating a Google+ Page along with your Google My Business listing (as described above) works like a charm.

This is because Google My Business contains a field that’ll be linked to your business Google+ profile page. So, do yourself a favour: cut off some TV time and create the best Google+ page you can think of. If you want to learn how to create and optimise your Google+ page, then grab this e-book – for free.

Here’s an example of a Google+ Page for Toyota USA. (Image source: Codastar)


Lastly, if you have a good following on Google+, it would be a great idea to include a Google+1 share button on your website, particularly on your blog posts. This is important because Google looks at social signals to determine a page’s ranking. So, when you make it easier for your visitors to share your content on the web, Google will reward you by ranking your pages better in search pages. If you don’t know how to create a Google+ share button, click here.


6. Google Trends

If you’re struggling to generate unique blog ideas for your website, then Google Trend tool is for you.

Even though Google Keyword Planner tool will help you unleash hundreds of profitable keywords in your industry, it’s still not good enough, especially when you’re creating awesome content for your readers. You need to do keyword research in another way.

This is probably why most successful marketers check out Google Trends, whenever they run out of unique blog topic ideas.

With Google Trends tool at your fingertips, you can easily and quickly discover topics that are trending now.

For example, last year, the presidential election topics were the most searched topics on the web:

The presidential election topics were the most searched topics on the web (Image source: My Stateman)


And, you know what? You can tie these political topics in your own blog for content marketing.

Maybe, you can become slightly creative and craft a blog headline, like “Top 5 Secret Digital Marketing Strategies That Donald Trump Don’t Want You to Know!

With this clever title, you’re not only offering useful content for your targeted audience but also taking advantage of an incredibly powerful trending topic.

Using this tool is easy. Just enter your topic and catch what Google throws at you. And, then let your creativity reign over you and lead you towards the kingdoms of wealth.


7. Google Calendar

To stay on top of your content marketing goals, you need to be organised like a pack of lions waiting for their prey to get the most out of your investments.

And, the Google Calendar tool is the one.

It may not have all the fancy features of some paid tools, however, it has got everything you need to stay on top of your game. Here are a few features I frequently use:

Create important events and tasks for content marketing goals

Share my accessibility with other members of my team

I don’t often use this free tool as I do other tools in this guide. But, Google Calendar has significantly improved how I manage my day.

An example of a Google Calendar filled with events. (Image source: Zapier)

8. Google Webmaster Tools

If you want to boost the performance and visibility of your website in organic search results, then Google Webmaster Tool is an essential tool for you. This powerful tool offers you accurate reports on how search engine bots are crawling your content (and indexing it).

Here’s a sample example of the site example.com. (Image source: Google Webmaster Central Blog)

9. Google Sheets

You see, digital marketers have to be a little bit more organised to be more efficient in their daily life. They need an effective system to record their data, keep track of their progress, and easily share this data with their team members.

Google Sheets in one of those simple systems that keep track of all your mission-critical data, improvements, as well as help you easily team up with others.

For example, I’m always asked to keep a record of email campaigns. While it’s true that there are dozens of software tools to do this, many people want to save their money.

Well, Google Sheets don’t come with all the bells and whistle that other tools may feature, but it’s still one of my favourite methods of staying organised throughout the day.

(Image source: Able Bits)


Spoiler alert: With Google Sheets, you can create a quick to-do-list, which many digital marketers seem to rely heavily upon, like the one shown below. Even with this super simple list, you’ll still have a crystal clear idea of what you actually need to do/achieve in your digital marketing efforts.


10. Gmail

Keeping in touch with your fans, followers, and other contacts are a big part of digital marketing strategy.

For instance, there’ll be a lot of time when you’ll be spending hours sharing your new blog posts with other influencers in your industry. And, email is one of the most efficient tools that’ll help you do this. So, make sure you start using Gmail.

With Gmail, I can do several important things using a wide range of plugins, too. For example, I use WiseStamp to create my own digital signature. Also, I use FollowUp.cc tool, which instantly reminds me to reply to a mission critical email that is relevant to my digital marketing efforts.

You can also use another email client if you want, but I highly suggest that you stick with Gmail. Why? Because Gmail is crammed full of useful plugins that’ll allow you to easily and quickly custom-tailor your inbox so that you can do exactly what you need, without spending a lot of time, energy, and money.

Gmail is crammed full of useful plugins that’ll allow you to easily and quickly custom-tailor your inbox so that you can do exactly what you need. (Image source: LifeHack)


Spoiler alert: You can use Gmail to run various tasks related to your digital marketing plan, even if you’re using another email client.



With only 50% of marketers saying they’re efficient at digital marketing efforts to understand that there always space for growth – from performing keyword research to targeting long-tail keyword phrases in your content (blog posts) that’ll actually boost traffic to your site.

Personally speaking, I love all Google products. Some are excellent and powerful than others; however, each tool is unique and offers something of value to us, digital marketers.

Over to you: Do you use any one of these Google free tools to give a boost to your digital marketing efforts? Yes, you do? What results did you experience after using them? Please share them below. (All comments are welcome, and I’ll personally answer each response. Promise!)