10 Simple yet Powerful (and Free) Keyword Research Tools to Find the ‘Best’ Keywords in Any Niche

Are you building your new website?

There are plenty of things you need to consider when developing a website – from web design to the development to creating content and implementing marketing strategy – and sometimes, you may feel there’s not enough time for everything.

Even if feel you’re flooded with so many things to do, one thing you cannot miss: performing keyword research properly, as it helps you to create a content strategy that’ll bring you stream of free cash.

By doing your keyword research, you’ll be clear of the structure of your content and where/how to take it down the line.

There are plenty of keyword tools to find all types of keywords – from negative keywords to long-tail keywords. In this guide, I’ll help you discover 10 free keyword research tools. With these tools at your fingertips, you’ll quickly and easily be able to:

Find the profitable keywords and its monthly search volume.

Set up a content calendar where you’ll focus on creating content around long-tail keywords.

Instantly discover which keywords have the highest volume.

Learn everything you need to know about your competition.

And, then, with all these data in your hands, push your website higher in the search engine rankings.

If you wish, you can go ahead and pay for advanced research tools.But I suggest you do not. With these top 10 keyword suggestion tools, you’ll quickly and easily be able to gather a large list of profitable keywords that’ll generate better results

Would you like to use these free keyword research tools to create useful, engaging content for your readers? Would you like to boost your website rankings?

If you do, then let’s get started.


1. Wordtracker

Wordtracker has an easy-to-use, simple, and nice looking interface that helps you instantly find keyword related to your business. At the beginning, the Wordtracker tool displays 10 keywords – with highest search volume keywords at the top.

And, if you wish to do more keyword research, the free keyword suggestion tool displays competitions for those 10 keywords.
If you decide to go further, it will evaluate the Key Efficiency Index (KEI) – a metric that instantly helps you know the potential of a particular keyword.

What do I mean my potential? It means which keywords are more likely to bring you more traffic to your website.

(Image source: WordTracker)


You’ll be able to see different metrics like search volume of the keyword, its competition, and KEI.

You can sort the result in any order – ascending or descending – you like.

This free keyword research tool offers simple page for keyword research process.

You can try its free version for 10 searches, which is somewhat limiting.


2. Google Keyword Planner

If you’re just starting a new website, Google Keyword Planner tool will be your best friend when it comes to producing more content for your site.

The best thing about this free tool is that you’ll instantly be able to pull quality keywords directly from Google.

Here’s how you can use Google Keyword Planner:

Enter your keyword or list of keywords into the search box.

This tool will then display many keyword ideas for you, along with your search terms. Many of them will be useful, while others won’t be. In any case, save these keywords in your Excel file, as each one of them has a huge potential to bring you more targeted traffic to your website.

Also, you’ll find the competition of these keywords and average monthly search volume. With Google Keyword Planner, you’ll always be on the right track and that’s what is important right now.

This free tool is that you’ll instantly be able to pull quality keywords directly from Google.
(Image source: Keyword Planner Tool)


3. SEO Book

This free keyword research tool provides valuable search engine metrics, such as CPC and monthly value for each keyword. It displays daily search volume for each keyword in the list for both Google and Bing Yahoo! search engines.

In order to use this research tool, you’ll have to create an account (it’s free).

SEO Book keyword tool provides valuable search engine metrics, such as CPC and monthly value for each keyword. (Image source: Search Marketing Standard)


The best part about this free tool is that you can export the keyword list in the CSV format.

Useful keyword metrics, such as daily search volume (by search engines), a price for CPC, and monthly value is listed – for free.

Having said that, there are also few drawbacks of using this tool.You’ll need to register to use this tool. The search options such as “G trends” and “fuzzy match” aren’t clear.


4. AdWord & SEO Keyword Permutation Generator

Are you having a difficult time uncovering new keywords for your niche site?

This is the biggest challenge for every business owners starting their new website. With this free tool, you’ll quickly and easily know the major keywords in any niche, including yours. These keywords will fit your marketing goals and strategy.

One thing I like about this free tool is that it allows me to become very creative. All I have to do is insert keywords in each three boxes and hit the “generate permutations” and whoopie…I’m always intrigued with the result.

Check out this example:

(Image source: LeadCamp)


And the more keywords you insert in each of these 3 boxes, the better results you’ll get.


5. Übersuggest

Using Ubersuggest keyword research tool is simple. You enter a keyword, choose a language and source from the drop-down menu, and then hit the “Suggest” button. Then this simple tool will extract hidden keyword suggestions for you in a blink of an eye.

And sometimes, you can pocket additional keyword suggestions simply by clicking on the keywords listed in the search result page.

You can click the + sign to add additional keywords to your list. If you’re done, you can export the keyword list by copy and paste command.

(Image Source: Local Ledge)


The best thing about using Ubersuggest tool is that you can use it absolutely free. No registration is required.

The keywords displayed are ordered alphabetically, so that you don’t have to sort through the result, again.

You can export individual list by a simple copy and paste command (CTRL +C & CTRL+V).

The only thing that’s not so good about this tool is that the keywords aren’t prioritised or weighted in any way.


6. Google Correlate

There is nothing better than getting data directly from the source (Google).

Google Correlate is an excellent tool (unknown by 90% of content marketers) that helps you compile a huge list of keywords, skipped by other major keyword tools.

Using this powerful tool, you’ll also immediately tell which keyword gets searched together. With this vital insider information, you can then start to grow your list with long-tail keywords.

For example, below you can see that people who are searching for the keyword “diet plan” are also searching for other related phrases:

(Image source: Higher Visibility)


If the keyword “diet plan” is very difficult to rank for, you can target other related keywords to create content for your blog.


7. Bing Keyword Research

The best thing about using Bing Keyword Research tool is that it gathers all the keyword ideas through organic search, not from paid search. This means you’ll get the most natural keywords – with highly precise numbers.

Example of how search query report looks in Bing (Image source: WordStream)


Using this tool, you can instantly find keywords for any niche you are in or thinking about entering in, and in different languages, too.


8. Moz Keyword Explorer

You shouldn’t be surprised that the SEO giant, Moz, have its own distinctly popular keyword research tool. If you only choose to use this tool and skip the rest in this list, then I can guarantee that you’ll still end up with all the keywords you need to improve your search engine rankings and learn everything about your competition.

Meet Moz’s keyword intuitive research tool. (Image source: Moz)


You can try Moz Pro keyword explorer – free for 30 days.


9: IMforSMB Bulk Keyword Generator

There are certain keyword tools that are fit for any website type. However, some are only suitable for certain websites. The IMforSMB Bulk Keyword Generator tool fits this purpose.

This free keyword research tool will help you find local service providers, as it was originally developed to uncover local keywords for users.

To use this awesome tool, first choose your category:

(Image Source: Internet Marketing Great Blog)


Then, carefully select your service type:

(Image Source: Internet Marketing Great Blog)


Lastly, enter your location and hit the “Generate Keywords” tool, and watch the magic happen.

(Image Source: Internet Marketing Great Blog)


The keyword lists you’ll get isn’t magnificent. You can use any other tools in this list to find the exact same keywords. But, with the local search method, you’ll rest assured that you’re starting out right.

Spoiler alert: Even if you don’t know your service type, you still can use this free tool. Once you get the results, simply replace some of the keywords using your own, and you’ll get the same results.


10. SEO Chat Suggestion Keyword Finder

Last, but not the least, this tool is easy to use, free, and most importantly, offers you a couple more keywords that you may have missed out using above 9 tools.

One feature I adore about this free tool is its 3 level keyword research approach. So, for example, if you only need a basic research, Level 1 research will do sufficiently.

However, if you need an in-depth insight, you can plunge to Level 2. And, of course, you can use Level 3 to really drill down your keywords (also the best place to begin with).

Here’s how the Level 3 search looks like, for the “keyword research” keyword:

(Image Source: Jeffrey Bowdoin)


For Level 3 research, you’ll also be given keywords related with Level 1 and 2.

The results you’ll get may appear similar to other tools. Although that’s quite true at a certain point, I’ve found a greater level of success with Level 3. In this level, you’ll go beyond the surface and find hidden gems that can truly help your website stand out from others.

Spoiler alert: If you don’t want to use this as the main tool, then make sure to give it a test run for a couple or more times. This step will make sure you don’t miss out a keyword that could be a game changer.



You can do your keyword research analysis, there are two ways: a) the right way or b) the wrong way.

Rather than simply relying on guess work and hoping for the best, I highly recommend that you use any of these 10 free keyword research suggestions tools. If you do this, you’ll end up finding the ‘right’ (profitable) keywords for your new website, which will eventually help your site climb the search engine ladder and also guide you on your content marketing strategy.

Over to you: How about you? Have you ever used any of these tools in the past for your website? Which one of these free keyword tools was the most efficient for your content strategy? Please share your thoughts in the comments below.