17 Quick Hacks to Improve Your Landing Page Design for More Conversions
- Testing radically different landing pages against each other yielded a conversion increase of 264% for Marian University.
- Axway increase ROI over 291%, and saved $100,000 per year with custom landing pages and tests for each of their PPC ad groups with dynamically generated keyword-specific content on the pages.
- 64+ of marketers say that landing pages are the most effective way to test value proposition.
There is no about that having effective landing pages on your website can dramatically generate tons of qualified leads and explode your online sales. Here are 17 quick tips you can take right now to improve the design of your landing page.
1. Make it easy to navigate
Too many images, too much information, and too much clutter drops conversion ratio. Keep your landing page free from clutters by making it easier for your visitor to see why they are on your page and what they need to do next.
2. Use bullet points
Most online readers are scanners and skimmers. Make it easy for them to understand your benefits and more people will want to purchase from you.
3. Use customer testimonials
According to study conducted by CompUSA and iPerceptions:
- 63% of consumers are more likely to buy from a site that has product ratings and reviews
- Over 70% of Americans look at product reviews before buying
Therefore, share good testimonials from your customers. If possible, show their face and name.
This is because people trust opinions of other people, especially of friends, or authority figure. It’s a great way to gain and reinforce trust with future customers.
4. Use complementary (and contrasting) colors
Color selection is very important in optimizing your landing pages. You can use complementary color schemes to make your landing pages even more appealing to the eye.
Also, use a contrasting color for your call-to-action to make it stand out on the page.
If you do not have a graphic designer in house, here are few free color scheme tools you can use:
5. Use images
Everyone knows that a picture is worth thousand words. It is especially true online. In fact, on social media sites, images are the most shared and liked the content. They can be very effective for your landing page design to generate more leads.
6. Use White-space
Use clean landing page design to direct your visitors to your offers, benefits, and call to action. Create some empty on your page to increase landing page conversions.
7. Include call to actions (CTAs)
Your call to action (CTA) is the action you intend your visitors to take. Surely, it has to be displayed in the most prominent place on your landing page.
Use contrasting colors to make your CTA button clear and stand out.
Use short, action-oriented phrase to invoke an immediate response from your visitors. Or, you could include the obvious appeal or value exchange in your CTA – by making an offer your visitors cannot simply ignore.
8. Keep important elements above the fold
For best conversion ratio of your landing pages, keep your form fields, CTA, and benefits just ‘above the fold.’ In other words, make sure all important elements of your landing page can be seen clearly, without having to scroll down. (Remember, most people will not usually scroll – unless they are highly motivated to do so.)
9. Don’t forget about the ‘5-Second Rule’
Yes, the 5-second rule applies to your landing pages too. You only have 5 seconds to attract and draw in your customer. If your landing page does not appeal immediately, your prospective customer will most likely leave to other pages – most probably to your competitor’s page.
10. Mention competitive advantage
Using your marketing skills, show how you are different or even better than your competition. You can mention your unique selling point (USP) or even your company tagline for your campaign. The more convincing you are to your target audience, the more sales and leads you will generate through your landing page.
11. Know what you are offering and its benefits
Before creating your landing page, know what your offer is. You can ask questions such as:
What kind of problem will your offer solve?
How will your visitors most benefit from your offers – why should they care?
12. Know your customer
You need to know who you are marketing to first in order to design and create a fully optimized landing page. That means you should make a list of demographics of your target market.
Create customer personas to better understand your customer and their online behaviors.
The better you understand your customer, the more you can appeal to them.
13. Know who your competitors are
Go online to do a quick research on the landing page design of your competitors. Then, think of ways to outperform their page, or come up with some creative landing page design that is both unique and innovative.
14. Include contact information
Include your phone numbers, social network profiles, location and address of your business. The more accessible you are, the more friendly and open business you look for your target audience. If you want business from your customers, do not hide from them.
15. Keep your landing page design consistent
It is pretty obvious, but if you are running a marketing campaign, you have to make sure that everything you promote remains the same throughout your sales funnel, including your landing page. For example, keep your unique selling points and benefits the same throughout your promotion and advertising campaigns.
16. Don’t over-promise
Do not oversell only to later under deliver. This is the fastest and easiest way to lost trust and customers. Mention what you are offering and give your customers what you promised them to deliver. Once they get what you have promised them to, give them a little bit more. You will soon be surprised at the word-of-mouth marketing you will gain.
17. Determine the length of your form
There is a fine balance you need to achieve from asking too much information and not enough to increase your conversion rate. Generally, the longer your form is, the fewer people are going to complete it. That is why you should keep your form to a bare minimum like “first name” and “last name” and “email.” You can include optional fields to gather rich customer data, without losing more leads.
Just pick few of these tips to increase your landing page conversion rate.
Make sure to test your campaigns. Perform A/B testing on your landing pages, make few changes here and there, and keep on optimizing it to get lots of sales and leads.
What do you think about this post? How do you optimize your landing page? Do you think landing page can increase your leads? Please comment!