23 Most Effective Search Engine Optimization Tips
- 93% of online experiences begin with a search engine. Organic results get a mind-boggling 70% of those clicks.
- Being on #1 matter: 42% search users click the top-ranking link, while only 8% of people click the #2 link.
- Studies show that almost 80% of traffic comes from search engines. Only 20% of traffic to websites comes from paid search clicks.
Search engine optimization (SEO) is the most controversial topic today. Some blogger thinks that content marketing is the new SEO. Others think that getting backlinks will help you get to the top of Google. On the other hand, Matthew Woodward will tell you that it is possible to rank your blog without any intentional backlinking.
There seems to be no clear answer on what works and what does not in the sphere of SEO. Anyone looking for an auto pilot SEO strategy, I suggest outsourcing to a professional company because there is no way to be hands off and do it yourself. Proper SEO takes management and dedication.
But SEO does not have to confuse though – you just need to discover what works best for your site.
To help you get started, we have compiled a list of 25 most effective search engine optimization tips. These various SEO tips will help any webmaster, blogger, or marketer get to the top of Google very fast.
1. Build better site layout and architecture
Make sure the content is easy to read, clear, and to the point. Avoid using ads above the fold. It only clutters the site, distracting users from the main content.
Your navigation has to be clear and easy to find. Make sure they are displayed prominently – at the top of your website.
2. Make your URL SEO-friendly
Include keyword phrases into your URL but also make it natural and relevant.
3. Blog at least 3 times a week
Search engine love fresh content. If your site does not change often, include a blog section, and then write quality and fresh content to feed those search engines.
4. Write unique content
Provide different information than what is already out there.
5. Find a profitable keyword to use one your page
Don’t optimize your site for just one keyword. Instead, write a fresh content for each keyword or keyword phrases in your industry.
6. Target a popular keyword that is not so difficult to rank
Keywords that are popular are often high in demand, and therefore, very competitive. It is better to optimize your content around keywords or phrases that are easy to rank.
By using less competitive keywords into your content, you will more likely get more page views than using a highly competitive keyword in your articles that will not take you any higher than 50th page on search result.
7. Insert your keywords in the title tag
If possible, insert your keywords or phrases at the beginning of the tag as it helps your phrase get indexed by the search engine robots faster.
Also, the same keyword will act as a link pointing to your page when they display in search result page.
8. Use keywords or phrases in your headline tags
Search engines know that headlines are more important than other text, so they assign a higher value to keywords found there.
Therefore, use your primary keywords as well as your secondary keywords in the headline tags such as H1, H2, and H3.
9. Purchase a keyword-rich phrase domain name
Include your main keyword inside your domain name to optimize your website for that keyword phrase.
10. Place your keywords throughout your content
Spread your keywords in your page title, first and last paragraphs (preferably, in the first and last sentences), headlines (h1, h2, h3, etc), image ALT tags, and throughout the body.
Keep the keyword density between 3% to 5% for your “major” keyword and 1% to 2% for secondary keyword or keyword phrases you will use in your articles.
11. Use “image” and “picture” word in your image ALT, captions, and descriptions
A lot of users search for a keyword plus one of those two words.
12. Broaden your SEO service ranges
Include podcasts, eBooks, videos, social content, news, and other types of content. SEO is not only about getting 100 blue links back to your site.
13. Ask people to generate links back to your pages
The first step to get inbound links to your site is to simply ask others for it. But too much cross-linking is not helpful for you site as search engines considers it to be “spammy.”
14. Include your keywords as anchor text into an incoming link
Backlinks are great way to improve the overall PageRank (PR) of your site and pages. But you do not have control over how other people link back to your site.
Most people will not use a phrase that is anywhere similar to your keyword phrase. They are just doing you a favor by linking to you.
You can request them to change the anchor text of the link, but remember that people can become quite touchy, and it can get your links removed.
To prevent using wrong keywords linking back to your pages, you can send them a readymade text link to link back to your site. Here is an example:
15. Get as many links you can from high PageRank sites.
High PR websites that are pointing to one of your pages will also improve your site’s PageRank. If a high PR site thinks that your post is valuable and links to it that means your page contains valuable content.
You can easily know if a website is reputable by looking at search results and checking their Google PageRank.
Get backlinks from “.edu” domains. They are given high priority by the search engines. Search for non-profit “.edu” sites who are looking for sponsors.
16. Get backlinks from other similar sites likes yours
Link coming in from other sites that are similar to yours is also a very good sign. That means your site contains relevant content on that particular content.
It also tells search engines that your competitor finds your website valuable, which will lend your website more credibility.
17. Create tons of content on your site
Content is definitely one of the most important parts of SEO. That is why you often hear the phrase, “Content is King!”
So, the more topics you cover in your industry, the more pages search engine robots will find to index and display in search engines.
Start creating more content around both main and alternative keywords related in your industry.
18. Create content around one specific theme
If you have lots of content all around one particular topic or theme, it will also give more credibility to other pages on your site that is created around that particular theme.
19. Put your site alive as long as you can
Remember, older pages (and older domains) will rank better and higher than new ones.
20. Copy Adwords ads to craft killer title and description tags
For example, let’s say you were going to optimize a blog post around “help get rid of acne”.
First, look at the ads for that keyword. Look for an interesting copy from the results. Work into those titles and description for your own blog post.
And, then come up with your own title and description like:
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21. Find blogs in your industry to build quality backlinks to your site
Use tools such as AllTop to find similar blogs in your industry and start building relationships with them. Simply find the category that best suits your blog topic.
AllTop will display you their hand-picked list of a quality blog post in that category.
22. Write mini blog posts to your YouTube videos
YouTube video results are dominating Google search engine results. It is owned by Google. Write 200+ word descriptions about your YouTube videos.
Google relies on this video text and description to figure out what your video is about. This extra text can help you rank for your target keyword.
23. Create Google XML sitemap for your site
Search engine read sitemaps to find all the links on your site.
You do not necessarily have to create XML sitemap or Google sitemap; it can be a simple sitemap too.
We just covered a lot of ground on SEO. Maybe you want to take a breather, bookmark this post, and come back to it later and digest in bits.
But in addition to learning about these SEO tips, I highly encourage you to implement these on your own website, starting from today.
Over to you
What do you think? Do you use these search engine optimization tips on your website? Did we miss anything important? Please comment below.