10 Effortless Ways to Optimize Your Social Media Posts for Search Engines
- 66% of marketers say that Social Media is essential to their marketing strategy
- In the US, INSTAGRAM is the fastest-growing social network with over 400 MILLION ACTIVE users.
- 25% of marketers spend 6-10 hours per week on social media marketing
Social media started originally for people to connect online, chat, share, and everything else you can possibly imagine.
Today, social media has become really popular. After all, it’s a multi-billion dollar industry. Almost 50% of the world’s population use at least one social media network site once a day.
Therefore, social media must not be ignored by the marketers, particularly if you are trying to get your site on the 1st page of Google.
Google and other search engine players pay attention to your social presence, just like they would to any other content on your site.
So, how to optimize your social media posts for search engines, you ask. Good question. Here are few tips you can follow to optimize your social media posts:
1) Post quality social media content
Your content could be anything you post your social media – articles, videos, images, and everything in-between.
Much like your blog posts, your social media post needs to be of high quality and useful to your audience, as shown in the screenshot below:
The social post shared above contains clear and easy to digest text description and image that immediately grabs the attention of a reader and tells them what the content is about and what is in it for them.
2) Make use of semantic markup
Every time you share on your social media site, try to make use of semantic markup to ensure search engines know what your posts are about.
For example, you can let search engines know the author of the blog post, information about the even that you are organizing, and whether a string of numbers or words is an address, and many other things.
With semantic markup, it becomes easier for search engines to know what your content is about, and therefore, they can index it faster too.
3) Use clear and catchy description
Don’t be vague about the descriptions of your social media posts. Make it memorable, yet clear to let your visitors know what the post is about. Also, throw in few keywords here and there to make it SEO-friendly.
For example, if you are going to post something about writing blog post and include an image to go along with it, use a description of ‘Hey, I just found these cool tips to create high-quality articles within 30 minutes.’
Also, make sure to include your image ALT text with something ‘quick and easy way to create high-quality articles.’
4) Make sure your content is easily found
Remember that not all search engine users use the default “all” result page of Google. A lot of people today use news, images, videos, and rest of the categories to find what they are looking for.
Make sure your content is easily found on all of these categories.
For example, you could insert your keyword plus the word “image” or “picture” in your image ALT description tag so that it will display in “image” category when people search for it.
Similarly, you can add “news”, “video”, “infographics,” “eBooks,” and other words to make your social post found easily in many different categories.
5) Attract more links to your content
Social media is one of the best and free ways to get tons of backlinks to your content. The more links you have, the more authority you site will get from search engines.
For this to happen, you need to create high-quality content.
6) Become a social media authority
After posting your updates on social media, make sure to share your content to other relevant sites if you think it will benefit others.
Soon, you will establish yourself as an authority figure into your industry (as someone who knows what he is talking about and have all the ‘right’ answers).
Also, it can drive more external links to your content through social shares, which should be your number one objective here.
7) Create formidable social media profiles
Just Google for “Victoria Secret” and you will find their website display on the 1st result.
Do you know what you will find below that? Yes, their social media profiles. This is how crucial your social media profiles are.
Also, remember that social media profiles could be as good as Google for gathering information about a brand.
When users want to learn more about a particular brand, they are more likely check out the social media profile in the search result pages.
In fact, a lot of people may skip Google and go straight to Facebook to learn more about a brand.
8) Social media channels = search engines
The number one search engine is Google – they have over 67% market share.
But you know what the second most popular search engine is? It is YouTube, not Yahoo or Bing. It is a social media channel which is video based.
So, people use YouTube more than any other search engines, except Google. This holds true for Facebook, Instagram, Twitter, G+, and other social media network sites too.
The more fans, followers, and re-tweets, and like you receive on social media, the more love you will get from search engines.
9) Create Twitter account
Twitter is the most popular social media that exist today in terms of engagement and fans, and also to get good rankings on search engines, you should definitely create a Twitter account.
Just do a search for few brands online, and the one that has an active Twitter account are usually on the top.
This clearly shows that Twitter is an excellent opportunity to boost search engine rankings for brands.
If you don’t have a Twitter account, please create one immediately.
10) Figure out the best time to post your content
Dan Zarrella proved that by simply posting content after every two days significantly improved its chances of getting likes.
For twitter, it was different – tweets posted 1-4 times per hour usually performed the best.
The above stats is a great reference point, but to determine your ideal post frequency you also need to know how many posts are feeding on your subscriber’s social profiles.
For this, you will need to do some testing yourself to figure out the ideal post days and time. This is because there are so many studies that all point to different ideal days and time to post social content.
But if you were curious to learn the best time to post on social media, check the visual below:
Social media usage is growing day by day. I don’t have to tell you that how important it is going to be as time rolls on. No matter where you are, it is never too late to start.
Even if you were never active on social media before, you can start improving that from today.
Over to you
What do you think? How do you optimize your social media posts for SEO? Did these tips help you to optimize your social media posts? Please comment.