Expand Your Social Media Presence to Reach New Audiences
Expand Your Social Media Presence to Reach New Audiences
- Integrate your social media sites together to cover all your bases on the web
- Create personal connections with your potential customers to establish trust and equity in your brand
- Join groups and communities to help your network grow and share content with
- Establish clear business goals that will influence the kind of content you’re going to produce
Integrating All Your Social Media Sites Together
While having a LinkedIn business page is an inexpensive and useful resource to have, it cannot accommodate for every feature that other social media sites have. In particular, this relates to sharing links, images, and videos. Take advantage of these features and share them through LinkedIn when the opportunity arises.
Many digital marketing experts encourage sharing your content on every relevant social media platform. According to social media expert Jason Baer, “Social media is not a solo act. It’s best as part of a jazz combo.” This includes search optimizing your content as well so that you can bring new visitors to your website.
Creating a Personal Connections
When operating a small business, establishing personal connections is what will drive your business towards success. With LinkedIn, you can personalize these experiences according to your target audience. Sales training expert Adrian Miller contends that establishing personal connections is very important, stating that, “People buy from people that they like and can relate to.”
Groups and Communities
Joining up with like-minded groups is a great way to make personal connections. They may be relative to your industry, the company itself or can be relatable from a personal perspective. With groups, you can join in on discussions regarding current trends and topics, along with sharing links and images. With LinkedIn, there are specialized groups that focus solely on marketing itself, which can provide some great insight for your business.
Image source: google.com
These are just some of the many features implemented into LinkedIn marketing. By establishing clear goals and finding the right talent for the job, LinkedIn helps optimize this processes for small and large businesses. But what exactly are your goals?
Establish Clearly Defined Goals and Objectives
A good marketing campaign should keep in mind the goals and objectives related to the business. To achieve the desired results, it’s important to create goals that are measurable, detailed, realistic, time-scaled and attainable.
According to the contributor for Inc.com, Peter Vanden Bos, the key to establishing goals is distinguishing between short term and long term goals. They should also, “Articulate your company’s mission statement, reflecting the reason your company was founded.”
Understand the Audience You’re Trying to Reach
Using LinkedIn as a marketing tool is beneficial for many reasons, including:
- It is a community built on a user base of professionals.
- It provides access to important data for each site member.
By using the right search functions and making valuable connections, LinkedIn makes it possible to help your business grow.
Each LinkedIn member is grouped under a different category depending on their status, this includes:
- Individual – job functionality, interests, groups joined and current position
- Company – what industry they’re in and the size of the company
- Relationship – level of connection with other members
- Location – where they’re currently situated
By taking influence from these areas, you can focus on your primary target audience, by filtering out people who aren’t relevant to you. By using LinkedIn marketing features and databases, you can gain access to valuable information. You can even find industry related people who are relative to your current location.
Categorize Your Audience
It is one thing to focus on your target audience, but how deep is your research going? It’s important to understand the types of people situated within your target market. That way, you can prioritize certain aspects of the campaign that are relative to each sub-group, as opposed to trying to please everyone at the same time.
What Message Are You Trying To Tell Your Audience?
The point of a business reaching out to their audience, is that they have something to say to them. They also want their target market to take action according to their strategy, this may include buying a product, subscribing, investing or donating to a good cause.
The core message of a business is designed to generate a response from their audience. This can be achieved through demonstrating the value of their service, or outlining the problems their company can solve.
Creating a company message involves detailing who you are and what you’re selling, but, as stated by Laura Sherman of Yahoo Small Business Advisor, it’s also about, “What makes your product unique? Answer this correctly and people will contact you.”
Analyze Your Marketing Efforts and Improve On Them
An effective business model should give you the opportunity to monitor progress and analyze how effective your marketing strategy is. If your current strategy isn’t working, then change it. If your strategy is going well, then it’s important to find out why it’s working and whether it will continue to work. If your strategy is heavily reliant on current trends or fads, then be prepared for when those ideas go out of fashion, so that you’re ready for the next phase of your campaign.
Carefully analyze your target market in order to get a greater understanding of the kind of content they’re looking for. From there, you can shape your business goals into something that is measurable and realistic, which will then dictate how you operate all of your social media platforms.