Linkedin Step by Step Guide – Profile Your Business in 30 Minutes


In May of 2003, LinkedIn was launched as a social network for professionals.

Since this time there have been many design and functionality changes made to the site, but the primary purpose of the site has not changed in anyway.

There are over 250 million users on the site and over 184 unique visitors each month. LinkedIn is definitely a social media site that you do not want to overlook when establishing your social media authority.

LinkedIn is a powerful network for any business that is looking to hire employees, find new suppliers, generate leads, and increase the awareness of your brand.

Getting Started On LinkedIn

First, you want to make sure you have registered for an account at

You’ll be required to fill some basic details such as your name, job title and company.

Once you’ve completed registration, you’ll be taken to your profile page where you can edit your details.

Edit as many details as you can to complete your profile:


Your photo, name, and your headline are the 3 items that will show up first across LinkedIn. Remember, first impressions are important so when you are creating your LinkedIn profile make sure that you focus on these areas.

Your headshot should always be a high quality, focused headshot of your profile. Do not ever leave the photo area blank as people will automatically see this as untrustworthy.

Make sure that you use the name that everyone knows you as. You should not use your full birth name unless this is what you go by. For example, if your name is Christopher, but everyone knows you as Chris, use Chris. You should only use your first and last name.

Your headline needs to be informative. There can be quite a bit of information added to your headline. This information can be separated using dividers. Make sure that you list the name of the organization that you work for as well as the position that you hold.

Update Contact Information

It is important to make sure that all of your contact information is up to date. Your IM user name, phone number, email address, and address will only be visible to your connections. Your Twitter name and any connected websites will be visible to everyone. All of this information is extremely important on your LinkedIn profile.

Your Summary

The summary section should be used to tell your personal story. This includes who you are, your life goals, your career goals, and what your passions are. The rest of your user profile will provide you with the space you need to list your skills, expertise, and career accomplishments. Your summary should be used to reveal a bit about your personality and to discuss what you are looking for on the site.

Work through your entire profile carefully to make sure that it is completed and add new information as you go. You will be able to include everything that you have worked on, your experience, your skills, etc. Fill out as much of your profile as possible.

Creating Connections

One of the most important components of LinkedIn, as with any social network, is creating connections. The more connections that you have the more often you will appear in the search results. This does not mean that you should try to connect to as many people as you can. Connections on LinkedIn should be approached in the same way as networking in real world situations such as conferences and seminars.

You should connect with people that you have met recently or that you already know. The search function can be used to find those who are not in your network already. When inviting someone to LinkedIn take the time to write a personal note. Once you start exploring different groups on the site you will begin interacting with new people.


As with any other social media marketing, LinkedIn will help you find new prospects and increase your sales, but you will need to put a bit of effort into it. Remember, when on LinkedIn you are interacting with other professionals.