Behind the scenes peek of an Online Marketing Viral Video
Behind the scenes peek of an Online Marketing Viral Video
- Understand the basics of the production process and learn how to prepare for the shooting day
- Manage cast and crew in order to establish a positive workflow when shooting your footage
- Learn the basics of post-production and how to improve the quality of your final video footage
If you’re at the point of a video marketing campaign, where you have a good script, storyboard and have begun to gather all the necessary resources, it’s time to start the production process. This is often considered the halfway point of the video marketing process and will greatly influence the post-production process
Filming comprises most of the work involved during the production process, so having your storyboard and production schedule ready is essential for executing a successful shooting period. Here are some aspects to consider when preparing to film your video production campaign:
1. Safety Preparations
When you start preparing for filming on location, be sure to survey the area and remove any potential hazards. A first aid kit should be readily accessible to the crew at all times, so make sure everyone knows where it is located. Make sure each crew member knows how to properly handle their equipment and establish an emergency plan in the event of something going wrong. Anticipate any potential hazards by preparing first.
2. Consult Your Cast, Crew, and Actors
When filming your video production, your actors need to be in a comfortable and stable mindset before they get in front of the camera. Consult them on any concerns they may have and give them the appropriate time and space to prepare themselves for the final shoot. Touch base with each crew member and ensure that everything is working according to plan.
3. Lighting and Displays
Good lighting should highlight or emphasize important aspects of a scene. If you’re filming outside, be sure to schedule a day that’s suitable for the conditions you need. When dealing with artificial lighting setups, work together with crew members and clearly explain what you want for each scene. This will greatly speed up the lighting process and take the guess work out of scene preparation.
Image source: daredreamermag.com
4. Test the Audio Equipment
Prior to filming any scenes, it is worth hiring an audio technician to do a quality check with all the necessary equipment. This includes testing microphones, adjusting playback levels, recording volume, acoustics and much more.
5. Setting Up Cameras
Be sure to prepare all the necessary equipment for each scene, including tripods, ensuring all cameras are fully charged, lens preparation and camera settings that are suitable for the lighting and scene itself (eg exposure, grain, white balance etc). Take advantage of reference points to decide what angles are most appropriate for the scene you’re shooting.
6. The Final Shoot
Once you have taken all the necessary steps and precautions leading up to the shoot, it’s time to start filming. Be prepared for multiple takes during each scene and to experiment with different ideas. Keep a clear vision of how each scene should act out and keep your script, storyboard and shot list in hand. Follow your schedule as closely as possible, but also be accommodating for overtime if it means getting that one scene done perfectly. With enough patience and persistence, your final shoot should satisfy your initial vision.
Now that you’ve completed the filming aspect of your project, it’s now time to start the post-production process. Post-production is about taking all the material and footage you’ve acquired, then transforming it into a visual and audio experience that showcases the message of your brand. Hopefully, your video should satisfy the business goals you’re aiming for, along with catering to your desired demographic. Editing allows you to analyze the footage you’ve collected and choose the best parts, adding external sound sources and implementing visual effects to give the footage a polished look.
1. Picture Editing
The first step of the editing process is taking all of your raw footage and converting it into file types that are suitable for the software or medium you’re working with (be sure to create backups during this process). Once all of your footage has been converted, it’s time to arrange everything together. This involves splicing up footage, adding new layers, analyzing stock footage, and choosing the best takes and much more. A good editor (you are going to hire a professional, right?) should be skilled at handling frame-by-frame precision, along with having an enormous amount of patience to create a finalized product.
2. Adding Voice Overs and Sound
Most stock footage will require overdubs and additional layers of sound to create a professionally sounding video. This includes adding music, voice overs, ambient sounds and other sound effects. If your video is going to feature music, you need to attain permission for using existing songs (unless it’s royalty-free stock music) or have an original track composed. Regardless of what music you use, choose a soundtrack that best suits the footage and the overall mood of the video.
Image source: thevoicerealm.com.au
In regards to implementing voice overs, there is no substitute for a professional voiceover talent. Hire a qualified voiceover member who can deliver the tone and delivery that suits your vision. Thanks to the advent of home studios, more and more voiceover talents are able to accommodate your needs without hiring an expensive studio.
In regards to ambient sounds or sound effects, use them tastefully so as not to disrupt from the overall message contained within the video.
3. Additional Tasks
Other aspects of your video that need to be done include adding in a title and credits sequence, special effects and colorization. These small touches can mean the difference between an average film and a professionally produced piece. Once you’ve created a draft of the video, review it and make any necessary changes. Because this is a promotional video, take into consideration the attention span of the viewer and get your message across quickly and effectively. This could mean limiting your video to 1 minute, along with introducing the company name within the first 30 seconds of the footage.
To get the best results out of your video marketing efforts, hire a professional who can edit your raw footage and to some conversion from mp4 to mp3 and turn it into a story-driven visual splendor. With the right choice of audio and a high-quality voice over, your video will deliver the best experience for your viewers.