How do I determine the average cost per click for a particular keyword on Google and the corresponding search volume?

You will first need a Google Adwords account. Start here – Creating a Google adwords account.

After login select the ‘Tools and Analysis’ menu option followed by ‘Keyword Planner’.

How does a basic search work?

Click the 1st option “Search for keyword and ad group ideas”.

Option 1 – Search for Keyword and Adgroup ideas

  1.  Your product or service – Enter in the keywords you want to research.  Comma separate keywords if you want to enter more than one.
  2.  Targeting –   Select the targeting you want e.g. Singapore or English Language

When you’re ready click the button ‘Get ideas’.  

Here you will be able to see the average cost per click and average monthly searches for each keyword. The average monthly searches are the total average for all keywords within the adgroups for exact match.

Instead of selecting the Adgroup ideas you can select Keyword ideas.  This shows a breakdown by keyword only, not by adgroup.

 

You can download a PDF guide for this at : http://secure.conversion-hub.com/Temp-Client/GoogleKeywordGuide.pdf or DOC guide: secure.conversion-hub.com/Temp-Client/GoogleKeywordGuide.docx

Photo Credits: RazorSocial

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