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 Facebook Ads Guide

To advertise your landing page on Facebook, we will need:1) Facebook banner images, size: 1200 x...

 Facebook Metrics Explained

Here are some of Facebook Common Metrics Explained.1. People Talking AboutThis is the number of...

 How do I determine the average cost per click for a particular keyword on Google and the corresponding search volume?

You will first need a Google Adwords account. Start here – Creating a Google adwords...

 How do I link both Google Analytics and Adwords together?

Please refer to: https://support.google.com/adwords/answer/1704341?hl=en

 How does Facebook determine which ads or Sponsored Stories to display?

Facebook's ad system employs an algorithm that chooses the best ad to display based on a variety...

 How to create a goal in Google Analytics (Conversion tracking)

Please refer to: https://support.google.com/analytics/answer/1032415?hl=en

 How to improve my Google Page Rank?

When it comes to getting your site on the first page of Google, your page rank is a great...

 How to request a refund from Google Adwords

https://support.google.com/adwords/answer/1703646?hl=en

 How to target your website visitors on Facebook

 Create a Website Custom Audience in Ads Manager   Within Ads Manager, click the “Audiences”...

 If daily budget is not fully utilized, what can you do?

Q: If daily budget is not fully utilized, what can you do?   By improving the quality...

 Overview of Google Text Ads

What makes up a text ad Text ads, the simplest version of the online ads AdWords offers,...

 Should display banner ads be created in existing ad group or be in a new ad group? The pros and cons

Q: Should display banner ads be created in existing ad group or be in a new ad group? The pros...

 Text Ads and Banner Ads

Take note: Banner ads and text ads must not be under the same ad group. They must be in separate...

 Tracking Search Advertising Results (Conversions / Goals) Techniques

1. Traffic. I am running several ad campaigns. How do I track the traffic I am receiving from...

 What Sites Will my Ad appear on Google Display Network?

1. Google Display Ad Network has an extremely vast reach of 85% of the global Internet users...

 What is the average CPM for Google Ads

If you'd like to pay only for ad impressions measured as viewable, you can with viewable...

 What is the difference between cost per click (CPC) and cost per thousand impressions (CPM)?

If you are paying on a cost per click basis, you are charged each time someone clicks on your ad...

 What options are there if i am not getting many impressions for an ad?

Q: What options are there if i am not getting many impressions for an ad?   Ans:...

 What's the ideal position for ads on search results?

Q: What's the ideal position for ads on search results? Your ad's position on the page is...

 Which one is more important: number of clicks or CTR?

Ads that attract more clicks will ultimately have a higher CTR. We display ads according to the...

 Why can't I find my Google Adwords ad ?

Q: Why can't I find my Google Adwords ad? 1) Daily budget has been reached / limited daily...