About Us

Eugene has consulted for clients including to National University of Singapore (NUS), Public Service Commission (PSC), Prime Minister’s Office (PMO), National Environment Agency (NEA), MINDEF and many others.

He is the Digital Advisor to Franchising & Licensing Association (FLA) and Singapore Book Publishers Association. He graduated with 1st class honors from NUS – Business Administration

Over 10 years of digital consultancy experience. Eugene has led many digital projects as the principal consultant for clients including Philips Electronics, National University of Singapore (NUS), Public Service Commission (PSC), Prime Minister's Office (PMO), Ministry of Health(MOH), National Environment Agency (NEA), MINDEF, and many others.

Eugene has held several appointments including being the digital advisor to Franchising Licensing Association, Singapore Book Publishers Association, Singapore Jewellers’ Association and Digital Strategist to National University of Singapore Global Alumni Network and sgCarMart.com.

He is an accredited executive coach by International Coach Federation (ICF) and is also a Google & Zoho Certified Professional. He is also certified in customer value optimisation and user experience design by Digital Marketer and Interaction Design Foundation.

Eugene is an Isaac Manasseh Meyer Scholar who graduated from NUS Business School with 1st Class Honours in Business Administration

KC is a UK chartered Counselling Psychologist (CPsychol) specialising in Contextual Behavioural Science and trans-diagnostic Cognitive Behavioural Therapy (CBT) approaches. He completed his doctoral studies in Counselling Psychology in London and holds a Masters in Social Science in Professional Counselling (Singapore) and a Masters in Psychology (London). He has practiced clinically in both Singapore and London in wide ranging settings. He is also qualified in the use of psychometric assessments for both ability and personality.

With over 10 years of digital marketing consultancy experience, Joel is an all-round marketer and business manager with solid grounding in finance and marketing thanks to General Electric & SMU as an Alma Mater.

Joel was the Strategy Director of sgCarMart.com and Co-Founder of sgCarMart Connect which was sold to SPH for 60 million. He also served as a board of director at Conversion Hub Holdings. He is also the digital advisor to DMAS (Direct Marketing Association Singapore) and director of SgCarMart Connect and Conversion Hub Marketing.

He mentors at Angel Gates Advisory, SPH Plug & Play, Founders Institute and YEAS. Joel was ranked Top 5 in Asia Pacific PR of the Year 2006 (Weber Shandwick) and has also received ministerial mention on top of being featured in Business Times, Straits Times, Today and Lian He Zao Bao for various achievements.

Joel graduated with a Magna cum Laude in Business Management and started his career in General Electric’s FMP program.

Lin Tan has been coaching since 2004 and is 1 of 8 Master Certified Coaches (ICF) in Singapore. She brings over 4,000 hours of coaching and facilitation experience into her work with organizations and individuals.

Her clients include senior and C-suite executives, deputy directors, sales professionals, entrepreneurs, creatives and educators from Asia, Australia, China and Europe. She has served clients in finance and banking, travel, creative, communication and media, logistics and government sector, such as DHL, Bank of America Merrill Lynch, Partners Group, Lonza, Scripps Networks Interactive, Navaplus, Dentsu Aegis Network, BCD Travel, Sotheby’s, Ministry of Foreign Affairs, SPRING Singapore, NTUC and the Asian Women’s Welfare Association.

As a registered mentor coach with the ICF, Lin facilitates fellow coaches in their professional development. She has trained 200 individuals in coaching and in 2016, founded Collective Change Institute, one of Asia's leading coach-training organization that offers ICF-approved coach-training. She is also the co-founder of www.coachinggowhere, Asia’s #1 online platform to find a coach. Lin is certified as a Reiss Motivation Profile Master.

Soumik has over 10 years of experience in digital marketing and facilitation. Having helmed both client and agency side teams, he has worked with clients including AMEX, Guinness, Samsung, IBM, Nestle, Unilever and many more in their digital transformation, product launches and campaigns. On top of his experience in UI/UX and digital strategy, Soumik brings in domain expertise in mobile application optimisation, analytics, search and social optimisation.

Soumik is a published author and he has been featured in Asian Entrepreneur Portal, Huffington Post. He also holds an MBA and lectures at James Cook University.

Leona has more than 15 years of in-house, agency and independent experience in corporate communications, social media management, customer relationship management, public relations writing, corporate profiling, thought leadership positioning, issues management and corporate social responsibility management.

Leona has been a consultant to a mix of private and public sector clients such as Bayer Schering Pharma, Health Promotion Board, Workforce Development Agency, Singapore National Eye Centre, Parkway Group Healthcare etc. She was previously a Senior Consultant at Hill & Knowlton Singapore Pte Ltd. She was awarded a two-year Humanities Scholarship and graduated from the University of York, United Kingdom with First Class Honours in English and Related Literature. In 2000, she was awarded the Prospects Globe Award by her alma mater to pursue a Master's degree in Qualitative Research Methods.