80% of our clients learn about Conversion Hub through word-of-mouth. We transform business digitally with a strong track record of delivering more than 2x or 3x measurable improvements of web performance.

Conversion Hub is the only consulting team with proven experience in Digital Strategy and Web Usability two areas that are essential to the success of web deployment on the internet.

Our consulting team including sgCarMart’s founding team. We are the only firm in Singapore that has the experience of having gone through the actual building of a successful online portal that was eventually acquired by SPH for $60 Million.

We also had the privilege to work with many government institutions and private clients. Some of the government agencies that we have worked with include SMU, NUS, MIT, NHB, Singapore Pools, Prime Minister Office, Mindef, SingTel, Sentosa and many more.

Clients we have worked with

Our value proposition

Our Exemplary Qualifications

  • Proprietary Humanized Web Design methodology that improve performance by 200%-300%
  • Proprietary Software for information architecture optimization – Card Sorting & Tree Path analysis
  • Ready panel of local testers
  • Vendor of choice for NHB, NEA, Singapore Pools, HDB, Mindef, NUS, SMU, MIT, Sentosa, Prime Minister Office, SingTel, Bayer HealthCare, Packard Bell, Microsoft and many others
  • Conversion Hub Marketing is a SPH Associate Company

Unique Web Experience & Heritage

  • Consulting Panel including sgCarMart’s founding team
  • sgCarMart is now Singapore No.1 user-generated content car portal
  • sgCarMart now attracts close to 3 million visitors monthly and generates ~40 million page views
  • sgCarMart was acquired by SPH for $60 million

Industry Recognition & Accreditation

  • Digital Advisor to DMAS – Singapore Direct Marketing Association
  • Gold Recipient to the W3 Awards – Best Visual Appeal
  • Silver Award Winner in the International Davey Awards
  • Award of Excellence – The Communicator Awards

Our Expert Bench - Deep Expertise , Broad Experience


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Eugene has consulted for clients including to National University of Singapore (NUS), Public Service Commission (PSC), Prime Minister’s Office (PMO), National Environment Agency (NEA), MINDEF and many others. He is the Digital Advisor to Franchising & Licensing Association (FLA) and Singapore Book Publishers Association. He graduated with 1st class honors from NUS – Business Administration


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Dr. KC Lee specialises in Contextual Behavioural Science and trans-diagnostic Cognitive Behavioural Therapy (CBT) approaches. He currently practices privately as a Counselling Psychologist in Singapore.

KC is a UK chartered Counselling Psychologist (CPsychol) specialising in Contextual Behavioural Science and trans-diagnostic Cognitive Behavioural Therapy (CBT) approaches. He completed his doctoral studies in Counselling Psychology in London and holds a Masters in Social Science in Professional Counselling (Singapore) and a Masters in Psychology (London). He has over 10 years of experience and has practiced clinically in both Singapore and London in wide ranging settings.


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He was the Strategy Director of and Founder of sgCarMart Connect. He also served as a board of director at Conversion Hub Holdings. Joel graduated with a Magna cum Laude in Business Management. He started his career in General Electric as one of the 11 selected in South East Asia for its FMP Leadership Program.


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He is the CEO and Business Development Director of He also serve as a board of director on Quotz which is a car auction platform. In recognition of his achievements, Vincent was a Spirit of Enterprise 2008 Honouree and also led SgCarMart to win the most promising brand 2010. Vincent graduated from NUS in 2006, Faculty of Engineering.


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He is the IT Director of sgCarMart. He is a co-founder of and plays an instrumental role in driving our technology innovation throughout the organization. Jinglun graduated from NUS in 2006, Information Systems.


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He is the CFO of sgCarMart. He is a co-founder of and oversees the finance & HR teams in Singapore. He also oversees the development of id.CarMall in Indonesia. Henry graduated from NUS in 2006, with a second class upper honours (BCHe).

Our Panel Advisors


Previously, Reza served as Managing Director of Yahoo! Southeast Asia in Singapore. He oversaw Yahoo!’s operations and P&L across the six markets. Prior to joining Yahoo!’s international operating management, Reza was the Director of Global Alliances at Yahoo!’s headquarters. In addition, Reza played an integral role in developing and deepening partnerships with companies such as Connexion by Boeing, Dell, Philips, Sony, and HSBC.

Reza is a graduate of Boston University with a B.A. in Mathematics and Economics and a M.A. in Economics.



Dr Mark Reilly is the founder and Managing Director of Remarkable Innovation Pte Ltd (, a unique company that performs technical due diligence on behalf of institutional investors.

Mark has led teams of experts on technical assessments for multimillion-dollar acquisitions by a range of Fortune 500 companies and private investor clients from across Europe, Asia and the US.

He has a Ph.D. from the University of Cambridge, UK and is also the founder of doQer, a digital media project funded by the Media Development Authority and Thymos Capital. In his spare time he runs procZimity, a hobby business!



Lisa Watson is the Chairman of the Direct Marketing Association of Singapore and has over 20 years direct marketing and is the founder of Ibis Intelligence Services. Prior to her move as managing director of Leo Burnett Cartwright Williams, Ms Watson was managing director of Wunderman Cato Johnson which was part of the Dentsu Young & Rubicam group. In 1996 Ms Watson was named managing director of both WCJ and DY&R Hong Kong.

Key clients she has worked with include American Express, Shell, Apple, Mercedes Benz, AT&T, Digital, DuPont and Xerox.



Rahul sits on the board of directors of several companies. With over 20 years experience in marketing and business development for information technology services and products, Rahul is a seasoned professional that has delivered many successful business ventures focused on bringing to market innovative technologies and profitable products and services. He is also one of the online marketing consultants and business strategy advisor to Tagit.



Leonard is founder and managing partner at TYLER Projects, a social network game consultancy based in Singapore and New York. Specializing in application development for social networks such as Facebook, MySpace and Friendster, he has also developed Singapore ‘s First (and most popular) Facebook Multiplayer online game, Battle Stations . Local clients include HSBC, Singapore Tourism Board, Singapore Press Holdings and Bugis Street.

Leonard graduated from Singapore Management University and has numerous awards to his belt including SCS IT Youth Award 2006, Golden Web Awards, Microsoft Imagine Cup Asia 2005, IDA Express IT! iN2015 and many more. He is one of our online marketing consultants and advises in the area of online social network and games.