PROJECT : BMW Mobile App
CLIENT OVERVIEW : BMW

 

CLIENT OVERVIEW

BMW AG is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945. The company was founded in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Germany, Brazil, China, India, South Africa, the United Kingdom, and the United States. In 2015, BMW was the world’s twelfth largest producer of motor vehicles, with 2,279,503 vehicles produced.

Automobiles are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad. The company has significant motorsport history, especially in touring cars, Formula 1, sports cars and the Isle of Man TT.

SITUATION

BMW has invested significant resources in developing an online system to support the digital transformation of their business. This includes but not limited to membership privilege login area, a digital catalogue of cars, online warranty registration and dealer finder. As mobile traffic continues to increase, it has become imperative for BMW to extend these digital transformation principles to  a mobile app.

SOLUTION

We on-boarded them onto our mobile app cloud solution which is a cost-effective mobile app management system. The modular approached meant that the project team would be able to easily add newer models to the app without coding knowledge. The drag and drop feature on their backend also allowed them to add new modules when required. Coupled with the analytics and push notifications module, we were able to help the client produce a functional app for the prospects.

RESULTS

  • Shortened app development time from 15 months to 2 weeks
  • Reduced development cost per app to 1/20th of a custom app
  • In-house IT team able to turn-around internal Business Unit request for mobile app in just 2 weeks from request

TECHNOLOGIES APPLIED

  • Usability Testing
  • Heuristic Evaluation
  • Mobile Native iOS & Android
  • HTML, AngularJS and PHP