PROJECT : Food and Travel Mobile App
CLIENT OVERVIEW : Food and Travel

 

CLIENT OVERVIEW

An interactive and inspiring food portal for driven foodies who love to cook, dine and travel. www.foodandtravel.com.sg is your trusted source for the latest food trends, restaurant and café openings, and the hottest news in the F&B industry. Packed with fascinating interviews, easy-to-follow recipes, informative features on how to eat well, and travel guides to the world’s most exciting foodie destinations.

SITUATION

With an increasing number of viewers on mobile, Food & Travel wanted to expand their editorial outreach through mobile. They wanted a way to easily publish new editorial content across Android and Apple iOS. They also wanted to be able to push notifications to app users to send exclusive messages directly to their customers’ phones – so that they’ll never miss out on an event, special, or sale again.

They also wanted event listing pages with turn-by-turn directions, in-app RSVPs, and comment capabilities.. The project team also needed a backend analytics tool.

SOLUTION

We on-boarded them onto our mobile app cloud solution which allowed us to develop and deploy their app across both operating systems within 3 weeks.

RESULTS

  • Achieved 1,000 downloads within 3 months
  • One of the most popular Food & Travel magazine app on Android Play Store

TECHNOLOGIES APPLIED

  • Usability Testing
  • Heuristic Evaluation
  • Mobile Native iOS and Android
  • HTML, AngularJS and PHP