PROJECT : Jaguar Mobile App
CLIENT OVERVIEW : Jaguar

 

CLIENT OVERVIEW

Jaguar is the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its headquarters in Whitley, Coventry, England, owned by the Indian company Tata Motors since 2008.

SITUATION

Jaguar wanted to  service their prospective clients through the use of a mobile app. The company needed a way to lighten the load on its sales team, while still maintaining interest in their car models. The platform also needed to be dynamic to keep up with the latest promotions as well as give prospects the information they needed to make a decision to buy

SOLUTION

Conversion Hub proposed a mobile app platform, which would allow the Jaguar to reach its prospective clients instantly through their smartphones. Not only would the app have push notifications, it would also allow prospects to connect to a service agent, receive financial quotations and view all upcoming events & activities.

 

RESULTS

  • Shortened app development time from 15 months to 2 weeks
  • Reduced development cost per app to 1/20th of a custom app
  • In-house IT team able to turn-around internal Business Unit request for mobile app in just 2 weeks from request

TECHNOLOGIES APPLIED

  • Usability Testing
  • Heuristic Evaluation
  • Mobile Native iOS & Android
  • HTML, AngularJS and PHP