CLIENT OVERVIEW: National Institute of Education Caring Teacher Awards

The Caring Teacher Awards aims to pay tribute to teachers who show care and concern for the holistic development of their students and go the extra mile to ensure their charges grow up to be confident and independent learners. Started in 1996, the Caring Teacher Awards is organised by the National Institute of Education, Singapore in partnership with ExxonMobil Asia Pacific Pte Ltd and with the support of the Ministry of Education


NIE wanted to revamp their website to improve the usability of their website as well as better articulate the Caring Teacher Awards website.


Conversion Hub proposed a refreshed design of the Caring Teacher Awards website, incorporating the latest web technologies like AJAX and interactive technology. Search engine optimization remained an important consideration and the team guided on the insertion of meta information for each page.


  • 75% Improvement in Brand Perception
  • 89% of users preferred the new Brand Design


  • 360 ° Human Design Methodology
  • Usability Testing
  • Heuristic Evaluation