PROJECT : NUS BizAlum- Social Media
CLIENT : NUS Business School Alumni

 

CLIENT OVERVIEW

NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

SITUATION

To further engage and involve their alumni, NUS Business School commissioned the development of an alumni portal. Despite heavy investment, the adoption rate, amount of traffic and participation rates were severely below expectation.

SOLUTION

From the onset, Conversion Hub worked alongside the alumni office team to carry out user study which included stakeholder interviews, focus groups and surveys. As a result of the strategic review process, Conversion Hub identified the core value drivers of the alumni – which were connectivity and career development. Conversion Hub then implemented its recommendations in phases, focusing on delivering connectivity & networking capabilities to the alumni community.

RESULTS

  • 1 for brand name keywords, event keywords and members’ keywords
  • 1050% improvement in average time taken to find targeted information
  • 400% improvement in average time taken to fulfil conversion targets
  • 350% improvement in positive brand image

TECHNOLOGIES APPLIED

  • Digital Strategy Planning & Execution
  • Facebook Blueprint
  • Social Media Policy & Planning

“Since Day 1, Conversion Hub has delivered outstanding results. Their professionalism and brilliant execution of ideas to reality are the reason why we keep coming back to work with them.”            

                                                                                                                    -Jeanine Chen, Assistant. Director

                                                                                                                              NUS Business School