PROJECT : Principessa Beauty Website
CLIENT : Principessa Beauty



Principessa Beauty is a Vancouver-based company which grew from a local enterprise to a company that  internationally distributes beauty products. The company’s goal is to create “high-end, unashamedly feminine” beauty products. All of its beauty products use natural ingredients (such as shea butter, aloe vera, vitamins, minerals, etc.) and are paraben free, petroleum free, cruelty-free, phthalate free, and pH balanced.


A local distributor has brought the Principessa Beauty brand into Singapore and needed a new website to raise awareness for themselves in the market.


Conversion Hub conceptualized and designed an interactive Principessa Beauty Site. The website incorporates the latest web technologies like AJAX and interactive technology.


  • 85% Improvement in Brand Perception
  • Gold Recipient to the W3 Awards – Best Visual Appeal
  • Silver Award Winner in the International Davey Awards
  • Award of Excellence – The Communicator Awards


  • 360 ° Human Design Methodology
  • Usability Testing
  • Heuristic Evaluation
  • Adobe Interactive Flash
  • Website & CMS Development