PROJECT : PSC 60 Years Microsite
CLIENT : PSC 60 Years

 

CLIENT OVERVIEW

The Public Service Commission safeguards the fundamental principles of integrity, impartiality, and meritocracy in the Singapore Public Service. It is a neutral and independent body which carries out its work without fear or favour.

SITUATION

After the successful revamp of their corporate website, PSC engaged Conversion Hub to design a special microsite for their 60th anniversary to showcase their milestones and achievement over the years.

SOLUTION

Conversion Hub designed and developed a PSC 60th Year website, incorporating the latest web technologies like AJAX and interactive technology. The website was designed to showcase the legacy and heritage of the public service commission and key milestones were presented as infographics in a timeline for easy reference.

RESULTS

  • 80% Improvement in Brand Perception
  • 92% of users preferred the new Brand Design

TECHNOLOGIES APPLIED

  • 360 ° Human Design Methodology
  • Usability Testing
  • Heuristic Evaluation
  • HTML Slicing