PROJECT : Sentosa E-Newsletter Revamp
CLIENT : Sentosa

 

CLIENT OVERVIEW

Sentosa is Asia’s leading leisure destination and Singapore’s premier island resort getaway, located within 15 minutes from the central business district and key shopping zones. Situated on the eastern end of Sentosa Island is Sentosa Cove, an exclusive oceanfront and residential enclave bustling with some 2,000 homes, romantic quayside restaurants, retail and specialty shops.

SITUATION

Sentosa sends out regular e-newsletters to their 20,000 subscriber list.  Sentosa engaged Conversion Hub to provide consultancy & design services to revamp their e-newsletter.

SOLUTION

Conversion Hub redesigned the electronic direct mailer (EDM) to engage users by highlight key company narratives and using industry best practices to increase the click-through-rate for their member events and activities.

 

Sentosa

RESULTS

  • 35% Improvement in click-through rates
  • 75% of users preferred the new Brand Design

TECHNOLOGIES APPLIED

  • User Centric Design Principles
  • Industry EDM Best Practices