PROJECT : sgCarMart Portal
CLIENT : sgCarMart

CLIENT OVERVIEW

To validate the viability and acceptability of the concept of sgCarMart, Conversion Hub consultants conducted focus groups, surveys and usability studies before constructing a pilot platform in which 200 people were invited to participate. The pilot was conducted over the web via a secure server hosted by Conversion Hub. The infrastructure is similar to the one Conversion Hub deploys for MNCs and other government agencies, where 100% scalability and reliability is key. A high level of participation (over 80%) was achieved in the pilot and some excellent ideas were generated. The experience was widely welcomed and the enthusiastic support of participants positioned them as Singapore No.1 Car Portal.

Today, sgCarMart.com is a testimony to the best of breed technology deployed by Conversion Hub both in terms of scale, usability and strategic direction. sgCarMart is Singapore’s Number 1 car portal that offers the largest database of new cars and used cars for sale in Singapore. sgCarMart.com attracts more than 1 million visitors every month and as a testament to its popularity, it has been awarded the Most Popular Automotive Site in its category for three years running by Hitwise.

To put the success of the car portal into perspective, the Alexa Traffic Rank {Singapore) exceeds that of ebay.com, nus.edu.sg, straitstimes.com, bbc.co.uk, Friendster.com and millions of other websites. Page views per user is greater than the Top 3 Government websites, namely iras.gov.sg, cpf.gov.sg and hdb.gov.sg all combined together and the Car Forum has more than 2,039,384 posts by members which far exceed that of all government social engagement projects combined!

SITUATION

Creating a scalable used car portal forum that could service an entire nation required in-depth technical knowledge and cultural communications expertise. sgCarMart wanted a virtual environment in which the casual car owners and car enthusiast could engage freely with each other in a free and open forum, structured to provide ease of access and deliver maximum value.

SOLUTION

To validate the viability and acceptability of the concept of sgCarMart, Conversion Hub consultants conducted focus groups, surveys and usability studies before constructing a pilot platform in which 200 people were invited to participate. The pilot was conducted over the web via a secure server hosted by Conversion Hub. The infrastructure was similar to the systems Conversion Hub deploys for MNCs and other government agencies, where 100% scalability and reliability is key. A high level of participation (over 80%) was achieved in the pilot and some excellent ideas were generated. The experience was widely welcomed, and the enthusiastic support of participants was one of the reasons for the portal’s near immediate adoption and propelled them to become Singapore’s No. 1 Car Portal.

RESULTS

  • Singapore’s No. 1 Car Portal since 2014
  • More than 3 million visitors per month
  • Most Popular Automotive site for 3 years running by Hitwise
  • Alexa Traffic Rank (Singapore) exceeds that of eBay, NUS, Straits Times, BBC & Friendster
  • Pageviews greater than IRAS, CPF & HDB combined
  • Car Forum has more than 2,039,384 member posts, exceeding all government social engagement projects combined

TECHNOLOGIES APPLIED

  • Conversion Hub Online Business Consulting
  • Conversion Hub Cloud Hosting
  • Conversion Hub Web Development Services
  • 360 ° Human Design Methodology
  • Usability Testing
  • Heuristic Evaluation
  • Viral Growth Hacking

“Conversion Hub has had considerable experience in constructing and running digital engagement solutions,” says Vincent, Chief Executive Officer at the sgCarMart. “They provided invaluable knowledge of both the technology we needed, as well as the human and online practicalities of encouraging active participation from all levels in the development of the sgCarMart portal. That experience was invaluable in making this innovative project a success.”

                                                                                                                                                                                                                            Vincent, Chief Executive Officer at sgCarMart