Usability Design

RESULTS

  • Top 3 Google rankings for competitive keywords including “eye centre”, “Lasik specialist”, “Lasik fees”, “epi Lasik”, “bladeless Lasik”, “myopia control”, “monovision”, “eye inflammation”
  • 360% improvement in email marketing open rates with 54% opens
  • 1500% improvement in email marketing click-through rates at 15%
  • 580% increase in online enquiries

 

SITUATION

With increasing competition, Eagle Eye Centre (a LASIK clinic) wanted to increase the visibility of their website to acquire new customers. Cost per click (CPC) for eye-care related treatments (e.g. Lasik) was costly and as such, EEC wanted to focus on obtaining higher rankings for relevant keywords on major Search Engines. At the same time, EEC wanted to track online enquiries so that they could determine the effectiveness of their online marketing efforts.

 

SOLUTION

Conversion Hub carried out a website usability test with a focus on increasing enquiry rates on EEC’s website. Following our assessment, we carried out split testing across variations such as the position of the call to actions, copywriting, and headers that maximized response rates. Conversion Hub implemented a Search Engine Optimization process, targeting listings in the result pages of Google.com and Yahoo.com for high-value and relevant keywords.

As part of the SEO process, Conversion Hub conducted an in-depth on-page and off-page analysis, uncovering high-value keywords and competitors’ rankings for comparison. Despite the website being less than 3 months old and facing strong competition from entrenched public healthcare players such as Singapore National Eye Centre (SNEC), EEC managed to wrestle rankings for competitive keywords.

EEC achieved top 3 position rankings for high-value keywords including “eye centre”, “lasik specialist”, “lasik fees”, “epi lasik”, “bladeless lasik”, “myopia control”, “monovision”, “eye inflammation”, “presbyopia specialist”.

Click-through rates hit 15% which meant that the message was getting across to consumers who were interested in their services. Cumulatively, the website saw nearly a 580% increase in online enquiries.

TESTIMONIAL

“Conversion hub has delivered exceptional results for us. The team is clearly good at what they do, as they have demonstrated with their performance. We were impressed by their delivery in this short period of time.”

– Jaime Wong, Eagle Eye Centre

TECHNOLOGIES APPLIED

  • HTML/ PHP /Flash
  • Website Usability Optimization
  • Search Engine Optimization
  • Email Marketing
  • Google Analytics