CLIENT OVERVIEW

SingTel is a telecommunications company, with a combined mobile subscriber base of 285 million customers from its own operations and regional associates at the end of December 2009. It is the largest company by market capitalisation listed on the Singapore Exchange and is majority owned by Temasek Holdings, the investment arm of the Singapore government.

TECHNOLOGY APPLIED

  • 360˚ Humanized Design
  • Heuristic Evaluation
  • Usability Testing
  • Neuro-visual mapping