PROJECT : Cordlife Website Revamp
CLIENT : CordLife International

 

CLIENT OVERVIEW

Cordlife is amongst the leading players for private cord blood banking services in all the markets it operates in, namely Singapore, Hong Kong, Malaysia, India, Indonesia and the Philippines. Inhabiting a distinctive niche in the healthcare industry, the Group is one of the foremost private cord blood banks to have gained a solid foothold in Asia.

SITUATION

CordLife wanted to revamp their website to improve the usability of their website as well as better articulate their brand positioning. The current website posed significant issues to their visitors, including an inability to find specific sets of information & confusion with the navigation menus.

SOLUTION

Conversion Hub proposed a refreshed design of the CordLife website, incorporating the (then) latest web technologies like AJAX and interactive technology. Search engine optimization remained an important consideration and the team guided Cordlife on the insertion of meta information for each page.

RESULTS

  • 84% Improvement in Brand Perception
  • 90% of users preferred the new Brand Design

TECHNOLOGIES APPLIED

  • 360 ° Human Design Methodology
  • Usability Testing
  • Heuristic Evaluation
  • HTML Slicing