Audio House is a household-name electronics megastore in Singapore synonymous with customer-centric quality and value. With its 50,000 square-feet flagship store in Liang Court Shopping Centre, Audio House houses Singapore’s longest HD TV wall and the widest selection of sound rooms.
Like most electronics chain stores in Singapore, Audio House concentrates most of its A&P activities on traditional ad placement for their weekly promotions. Recognizing that more consumers were going online for research, Audio House wanted to incorporate online marketing into their existing marketing mix.
Audio House wanted to reach out to the local online community, particularly those who were looking to purchase consumer electronics such as digital cameras and LCD TVs. They also wanted to publicize their promotions through various online platforms that their customers were present on.
Conversion Hub initiated an online campaign comprising of search engine optimization, online public relations, and social media marketing. As part of our Search Engine Optimization process, Conversion Hub targeted tech & lifestyle bloggers, based on their and audience demographic fit, to provide reviews and syndicate promotions. With increased mindshare and visibility on the internet, Audio House successfully reached out to the online local community in a cost-effective avenue compared to traditional advertising.