PROJECT: Bossini Website Revamp

CLIENT: Bossini


Headquartered in Hong Kong, Bossini launched its first retail outlet in 1987. Over the past two decades, it rapidly established an extensive international operating platform and distribution network and successfully expanded its business to about 30 countries & regions around the globe, with its four core markets in Hong Kong, Mainland China, Taiwan and Singapore.


Bossini wanted to revamp their website to improve the usability of their website as well as better articulate their brand positioning. Their current website faced issues such as slow loading speed, difficulty in finding information & navigation confusions.


Conversion Hub proposed a refreshed design of the Bossini website, incorporating the then latest web technologies like AJAX and interactive technology. We helped ensure that Search engine optimization (SEO) remained an important consideration and the team guided on the insertion of meta information for each page.


The Results

  • 75% Improvement in Brand Perception
  • 89% of users preferred the new Brand Design
Technologies Applied
  • 360 ° Human Design Methodology
  • Usability Testing
  • Heuristic Evaluation