PROJECT: Hertz Mobile App



The Hertz Corporation, a subsidiary of Hertz Global Holdings Inc., is an American car rental company based in Estero, Florida that operates 9,700 international corporate and franchisee locations. As the second-largest US car rental company by sales, locations, and fleet size, Hertz operates in 150 countries, including North America, Europe, Latin America, Africa, Asia, Australia, the Caribbean, the Middle East, and New Zealand.


Hertz required a mobile app to allow its prospects to get a quote for their rental, book a car, modify reservations and link up with their existing backend bookings system.


We worked closely with the Hertz project team to custom build an app on our cloud hosting platform, which would allow them to make rapid changes when required. The app also used a modular system, which would give non-coders a quick way to change content, features and push notifications to their prospects.


The Results

  • Shortened app development time from 15 months to 2 weeks
  • Reduced development cost per app to 1/20th of a custom app
  • In-house IT team able to turn-around internal Business Unit request for mobile app in just 2 weeks from request
Technologies Applied
  • Usability Testing
  • Heuristic Evaluation
  • Mobile Native iOS & Android
  • HTML, AngularJS and PHP