PROJECT: I Love Museums Website

CLIENT: I Love Museums


The annual Explore Singapore! campaign returns this year with the heartfelt, family-friendly theme of I Love Museums. The Explore Singapore! campaign features a whole raft of fun activities, for all ages, at the many museums across Singapore from 14 November to 6 December – more than 50 events at more than 20 museums. The extravaganza includes a special I Love Museums event, at the ‘grand old lady’ among our museums, the National Museum of Singapore, on 27 November.


The National Heritage Board wanted a website that could be used for the I Love Museums Campaign to showcase the various events and activities that would be happening throughout the campaign.


Conversion Hub designed the I Love Museum website, incorporating the latest web technologies like AJAX and interactive technology to ensure that the wealth of activities would not go unnoticed by the public who visited the site. The site was powered by a backend content management system (CMS). Conversion Hub also guided the project team on search engine optimization (SEO) best practices.


The Results

  • Over 50 activities held at more than 20 museums
  • Singapore HeritageFest 2009 – saw a record-breaking two million participants – the highest in its six-year history
Technologies Applied
  • 360 ° Human Design Methodology
  • Usability Testing
  • Heuristic Evaluation
  • Website & CMS Deployment
  • SEO Enhancement