PROJECT: Meiji Mobile App



Meiji Singapore – Through a better understanding of customers’ daily needs, we continue to brighten their lives by offering unique and superb quality food products which provide FUN, TASTINESS & HEALTH.


Meiji wanted a mobile app to run marketing campaigns for their various products.


After extensive discussions with their project team, we decided that the best way to move forward would be to deploy their app using our mobile app cloud solution which is a cost-effective mobile app management system which would allow their administrators to make changes without any knowledge of coding. We also helped Meiji to integrate Push Notifications & an Analytics module into their app. Aside from the push notifications & analytics modules, we also recommended they activate the modules for a loyalty program, mobile shopping and image gallery.

The Results

  • Deployment within 2 weeks across Android Google Play Store and Apple iOS
Technologies Applied
  • Usability Testing
  • Heuristic Evaluation
  • Mobile Native iOS & Android
  • HTML, AngularJS and PHP