PROJECT: NUS BizAlum- Social Media

CLIENT: NUS Business School Alumni


NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.


To further engage and involve their alumni, NUS Business School commissioned the development of an alumni portal. Despite heavy investment, the adoption rate, amount of traffic and participation rates were severely below expectation.


From the onset, Conversion Hub worked alongside the alumni office team to carry out user study which included stakeholder interviews, focus groups and surveys. As a result of the strategic review process, Conversion Hub identified the core value drivers of the alumni – which were connectivity and career development. Conversion Hub then implemented its recommendations in phases, focusing on delivering connectivity & networking capabilities to the alumni community.

The Results

  • 1 for brand name keywords, event keywords and members’ keywords
  • 1050% improvement in average time taken to find targeted information
  • 400% improvement in average time taken to fulfil conversion targets
  • 350% improvement in positive brand image
Technologies Applied
  • Digital Strategy Planning & Execution
  • Facebook Blueprint
  • Social Media Policy & Planning