PROJECT: PSC Corporate Website

CLIENT: SC Corporate


The Public Service Commission safeguards the fundamental principles of integrity, impartiality, and meritocracy in the Singapore Public Service. It is a neutral and independent body which carries out its work without fear or favour.

The PSC has a critical role in the Public Service, selecting and developing scholarship holders, appointing senior management, and maintaining discipline.


The Public Service Commission required a new website that could not only better articulate their milestones and achievements to the public but also adhere to modern usability standards


Conversion Hub designed and developed the PSC Corporate website, incorporating the latest web technologies like AJAX and interactive technology. The design of the website was kept clean and simple with the clear branding elements of the civil sector. Press statements, speeches and media gallery were presented in a user-friendly layout for easy filtering and retrieval.  Search engine optimization remained an important consideration and the team guided on the insertion of meta information for each page.


The Results

  • 90% improvement in brand perception
  • 95% of users found the new site to be more effective
Technologies Applied
  • 360 ° Human Design Methodology
  • Usability Testing
  • Heuristic Evaluation
  • HTML Slicing