PROJECT: PSC Website Redesign

CLIENT: PSC Scholarships


The Public Service Commission safeguards the fundamental principles of integrity, impartiality, and meritocracy in the Singapore Public Service. It is a neutral and independent body which carries out its work without fear or favour


The Public Service Commission required a new Scholarship website that better articulate their brand positioning. As a secondary requirement, PSC wanted to be able to highlight the course of service for each PSC Scholar.


Conversion Hub designed and developed a PSC Scholarship website, incorporating the latest web technologies like AJAX and interactive technology. Search engine optimization remained an important consideration and the team guided on the insertion of meta information for each page. Details of each scholarship tracked were presented seamlessly in an intuitive manner for scholars. Visitors to the website could navigate the website based on the journey as a PSC Scholar – from exploration to application and then to administrative service.


The Results

  • 98% of users had an overall level of satisfaction with the new website
  • Over 95% of users could find the information they required more easily
  • 160% improvement in task completion time
Technologies Applied
  • 360 ° Human Design Methodology
  • Usability Testing
  • Heuristic Evaluation