The Singapore Land Authority (SLA) is a statutory board under the Ministry of Law whose mission is to optimise land resources for the economic and social development of Singapore. SLA oversees a property portal which allows the public to rent state land and properties.
Conversion Hub conducted a strategic review via primary research tools including focus group studies, stakeholder interviews, heuristic analysis and heat map analysis. To gather insights for the resulting information architecture, card sort tests, tree path analysis and live user testing were also conducted.
The portal saw the following strategic pivots:
Along with the resulting uplifts: