PROJECT: Singapore Philatelic Museum Microsite

CLIENT: Singapore Philatelic Museum


Singapore Philatelic Museum (SPM) is a statutory board of the Singapore Government, under the National Heritage Board (NHB).


The National Stamp Collecting Competition (NSCC) is an annual event held by SPM to provide a platform in stamps appreciation among upper primary and secondary school students. SPM needed a contest mechanism that would increase participation and instill interest in the contest among other students.


SPM turned to Conversion Hub to help create an exciting social contest microsite with 2 main objectives in mind:

  1. To increase user engagement
  2. To provide a friendly social platform for user participation

A 2-step voting mechanism platform was developed to encourage users to be involved with NSCC by voting for their favourite stamps collection. To drive participation, a call-to-action banner and button were optimized at 85th percentile eye level with an emphasis on winning prizes.


The Results

Through effective usability design and simplification of the conversion funnel design, Conversion Hub delivered unprecedented results:

  • More than 2300 contest entries
  • Exceeded initial target by over 460%
  • Best Performing National Stamp contest to date
Technologies Applied
  • 360 ┬░ Human Design Methodology
  • Usability Testing
  • Heuristic Evaluation
  • Cloud Hosting
  • Digital Marketing
  • Social Media Marketing
  • Website & CMS Deployment