Singapore Philatelic Museum (SPM) is a statutory board of the Singapore Government, under the National Heritage Board (NHB).
The National Stamp Collecting Competition (NSCC) is an annual event held by SPM to provide a platform in stamps appreciation among upper primary and secondary school students. SPM needed a contest mechanism that would increase participation and instill interest in the contest among other students.
SPM turned to Conversion Hub to help create an exciting social contest microsite with 2 main objectives in mind:
A 2-step voting mechanism platform was developed to encourage users to be involved with NSCC by voting for their favourite stamps collection. To drive participation, a call-to-action banner and button were optimized at 85th percentile eye level with an emphasis on winning prizes.
Through effective usability design and simplification of the conversion funnel design, Conversion Hub delivered unprecedented results:
We transform businesses digitally and deliver 2-3x measurable improvement in results to our clients.
Conversion Hub is among the region’s only consulting team with a proven experience in digital strategy, user experience and marketing digitalisation. Our team includes the founding team behind Singapore’s no.1 automotive portal. We have been consulting and training since 2006 and have worked with many Government institutions and private companies.
