SingTel is a telecommunications company, with a combined mobile subscriber base of 285 million customers from its own operations and regional associates at the end of December 2009. It is the largest company by market capitalisation listed on the Singapore Exchange and is majority owned by Temasek Holdings, the investment arm of the Singapore government.
To manage its regional operations and its 285 million subscriber base, Singtel developed a series of proprietary applications to automate processes and improve operational efficiency. These applications include:
Singtel turned to Conversion Hub to help revamp the user interface of their applications. Through the use of Conversion Hub’s 360° Humanized Design Methodology, we managed to upgrade the design and workflow of the applications to adhere to usability best practices. By putting the focus on being user-centric rather than task centric, we saw remarkable improvements across all project matrices after the revamp
Internal usability test showed an improvement across all key metrics