SingTel is a telecommunications company, with a combined mobile subscriber base of 285 million customers from its own operations and regional associates at the end of December 2009. It is the largest company by market capitalisation listed on the Singapore Exchange and is majority owned by Temasek Holdings, the investment arm of the Singapore government.
To manage its regional operations and its 285 million subscriber base, Singtel developed a series of proprietary applications to automate processes and improve operational efficiency. These applications include:
Singtel turned to Conversion Hub to help revamp the user interface of their applications. Through the use of Conversion Hub’s 360° Humanized Design Methodology, we managed to upgrade the design and workflow of the applications to adhere to usability best practices. By putting the focus on being user-centric rather than task centric, we saw remarkable improvements across all project matrices after the revamp
Internal usability test showed an improvement across all key metrics
We transform businesses digitally and deliver 2-3x measurable improvement in results to our clients.
Conversion Hub is among the region’s only consulting team with a proven experience in digital strategy, user experience and marketing digitalisation. Our team includes the founding team behind Singapore’s no.1 automotive portal. We have been consulting and training since 2006 and have worked with many Government institutions and private companies.
