PROJECT: SMU Alumni Association Website



The Singapore Management University Alumni Association (SMUAA) was officially set up on 8 July 2005 in Singapore. Their mission is to promote lifelong relationships between the Alumni and their alma mater, to support and sustain the objectives of the University, and to serve as an advocate for the University.


SMUAA required a new website that would not only present the identity and goals of the association to the public but also to serve as a platform to reach out to alumni through various events & activities.


Conversion Hub designed and developed a SMUAA website, incorporating the latest web technologies like AJAX and interactive technology. Search engine optimization remained an important consideration and the team guided on the insertion of meta information for each page.


The Results

  • 88% Improvement in Brand Perception
  • 94% of users preferred the new Brand Design
Technologies Applied
  • 360 ° Human Design
  • Methodology
  • Usability Testing
  • Heuristic Evaluation