Travelr is a joint venture between a startup and leading Singapore travel agency that is supported by a private equity firm. The joint venture was created to build a platform that allows users to discover and book activities and experiences recommended to them based on their preferences.
Travelr had a previous mobile app and backend system from their previous startup that they needed to evolve to suit their joint venture needs. The company wanted to redesign their mobile app to elevate their user experience, as well as to allow themselves to differentiate from their competitors such as Expedia and Airbnb.
We created a consumer design that encapsulated the essence of modernity and simplicity. It was a combination of the latest design and technology trends at that time,. The app was also designed such that the typical customer lifecycle journey was a seamless experience from browsing through to purchasing.
For the traditional business (their suppliers/merchants), we introduced small changes into their backend web portal, that would give them ample time to adapt and adopt the new changes
It had to be a system robust enough to tolerate potential mistakes from an older or non-tech savvy generation, yet educational enough such that they can understand and use the system comfortably.
We transform businesses digitally and deliver 2-3x measurable improvement in results to our clients.
Conversion Hub is among the region’s only consulting team with a proven experience in digital strategy, user experience and marketing digitalisation. Our team includes the founding team behind Singapore’s no.1 automotive portal. We have been consulting and training since 2006 and have worked with many Government institutions and private companies.
