Internet Lifecycle Marketing
Congrats! You have built your own website.
However, while doing so, you may realize you need visitors to your website, and it has been a lot harder to do so. With over 1 billion other websites vying for eyeballs in 2016, the internet space has gotten a lot more crowded.
In this course, you will learn the following:
- How has the Internet revolutionized marketing?
- The Typical Customer Lifecycle Marketing Funnel
- The Perfect Customer Lifecycle Marketing Funnel
How has the internet revolutionized Marketing?
The Internet, through technology and analytics, has revolutionized our way of life and the way we market to consumers. Without the internet, we wouldn’t have websites, ecommerce, social media, or email marketing.
For successful online marketing, a marketer must have a loving marriage of marketing business know-how and internet technology.
The Typical Customer Lifecycle Marketing Funnel
So we all spend time generating interest about our company and products. We may do it online via Google or Facebook Advertising. We may also do this offline, through networking events or flyer distribution. The goal is really to generate interested prospects, who eventually become paying customers.