Facebook’s Official Marketing Course for Marketing Professionals 201 is the last part of a 2 part course by Facebook designed for individuals who are interested to be professional Facebook Marketers.

We’ll help you to make the most of Facebook tools, so you can grow your business and reach your goals.

In this course, we would cover the following:

1. Measuring Results

  • Facebook Measurement Basics
  • Page Insights Basics
  • Page Insights: Likes
  • Page Insights: Reach
  • Page Insights: Visits
  • Page Insights: Posts
  • Page Insights: People
  • Adverts Reporting Basics
  • Adverts Reporting: Advert performance
  • Adverts Reporting: Campaign structure
  • The Facebook pixel

2. Creating an Advert

  • Facebook advert creation basics
  • Page Post Engagement adverts
  • Engage audiences with video adverts
  • Page Like adverts
  • Clicks to Website adverts
  • Website Conversions
  • App Install and Engagement adverts
  • Event Response adverts
  • Offer Claim adverts
  • Video Views
  • Local Awareness adverts
  • The Carousel format
  • Dynamic adverts
  • Dynamic adverts for travel
  • Slideshow adverts
  • Lead adverts
  • Canvas adverts
  • Reach and Frequency
  • Brand polling

3. Power Editor

  • Power Editor basics

4. Business Manager

  • Business Manager Basics
  • Business Manager: Setup
  • Advertising tips and recommendations
  • Advertising tips overview
  • Creating effective adverts
  • Writing your advert copy
  • Choosing your advert images
  • Introduction to digital advertising
  • Drive customers to action
  • Show more with Carousel adverts
  • Creating video for the mobile feed
  • Get the most from Local Awareness adverts
  • Avoid under-delivery of your adverts
  • Reach the audiences you care about
  • Get the most out of your mobile app advert
  • Maximise the value of adverts optimised for conversions
  • Get the most out of Lead adverts
  • Get the most out of the Facebook pixel


The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

How does lifetime access sound? After enrolling, you have unlimited access to this course for
as long as you like – across any and all devices you own.

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact
us in the first 30 days and we will give you a full refund.