Google Adwords Search & Display Certification

Venue & Training Dates (s) : #07-07 – 61 Ubi Ave 2 Automobile Megamart Singapore 408898 (1 Min Walk from Ubi MRT)

The course is run quarterly on 2 Weekdays (Thur & Fri). Kindly scroll all the way to the bottom of the page to select your desired training dates.



This is a Google Adwords Professional Certification Training Course conducted over 2 weekdays. Our Students Passing Rate is 99%. Instructor Led Practice Questions will be provided. Students will undertake the following certification exams during the course:

  • Google AdWords, Fundamentals Exam (120 minutes)
  • Google Search Advertising Exam (120 minutes)
  • Google Display Ads Exam (120 minutes)

At the end of this course you will receive 4 Certificates.

  1. Google AdWords Fundamental Certification (Valid for 12 months)
  2. Google AdWords Display Certification (Valid for 12 months)
  3. Google AdWords Search Certification (Valid for 12 months)
  4. Certification of Completion in partnership with a SPH Associate Company

Singapore’s  internet advertising market is expected to grow at 8.4% CAGR to reach US$453 million in 2022 (PwC). According to the Morgan Mckinley 2018 Salary Guide, digital marketing managers can expect to earn between S$6,600 to S$10,000 a month.


No Prior Experience Required. This course is suitable for new working professionals in the field of Digital Marketing.

Who should attend this course?

  • Working Professionals whom are entering or working in the field of Digital Marketing
  • Professionals whom value Google Adwords Search Certification to his/her credentials

Learning Outcomes

A.  Knowledge and Understanding (Theory Component)

At the end of this course, participants should be able to:

  • Understand basic and intermediate Google Adwords concepts including best practices for managing and optimizing AdWords campaigns
  • Apply best practices for creating, managing, measuring, & optimizing search ad campaigns of their own and guide their agencies
  • Apply best practices for creating, managing, measuring, & optimizing display ad campaigns of their own and guide their agencies

B.  Key Skills (Practical Component)

At the end of this course, participants should be able to:

  • Create, manage and measure their own Search & Display Ads Campaign

Curriculum Overview

Day 1 – Adwords Fundamentals

  • How Google Adwords Work & Ranks Ads
  • Strategy
    • How to start, where to start
    • Understanding Website structure and Strategy
    • Keyword Research
    • AdWords Structure
    • Type of Objective & Ads
    • Creating Ads
    • Match media cost models with your budget
    • Determine a good bidding strategy
  • Optimisations
    • Extensions
    • Call outs
  • Retargeting
  • Evaluate campaign performance
  • Certification Exam – AdWords Fundamentals

Day 2 – Adwords Search & Display 


  • Track conversions to improve performance
  • Reach customers with targeting
  • Control which searches trigger your ads
  • Evaluate campaign performance
  • Optimize your Adwords Search campaign
  • Certification Exam – AdWords Search


  • What is Display Ad
  • Format Of Display Ads
  • Understanding Network, GDN, GSP
  • Content for Ads, Types
  • Remarket with the Display Network
  • Set up a Display Network campaign
  • Assess and optimize your campaigns
  • Adjust targeting to reach more people
  • Certification Exam – AdWords Display


INDUSTRY’S 1st QUAD CERTIFICATION (2 Days Accelerated Program)

  1. Google AdWords Fundamental Certification (Valid for 12 months)
  2. Google Display Ads Certification (Valid for 12 months)
  3. Google AdWords Search Certification (Valid for 12 months)
  4. Certification of Completion in partnership with a SPH Associate Company

BLENDED LEARNING – 6 Months FREE Access to Conversion Hub’s Digital Resource Vault, featuring over 40 E-learning courses, 500+ Videos, Proprietary SEO Databases & PR Distribution Lists (worth US$2576)


  • Google Exam Guide with Real Past Exam Questions
  • FREE $75 Google Adwords coupon Valid when you spend $25*
  • Exclusive discounts for digital marketing services and software worth up to $1,000
  • Course Slides (Both Softcopy & HardCopy)

Disclaimer: Coupon use subjected to Google Coupon’s Terms & Condition. All printing will be done in black and white.

To play our part in reducing plastic, only softcopy of Certificates will be provided as of Aug 2018. Every little bit counts in saving our environment for our children.

Full Course Fees Payable:

  • S$950

Grants Available: 

  • We offer discounts of up to 20% for groups of 4 and more. We also provide customized versions of this course for corporate trainings. For any further enquiries or questions, email us at


  • A water dispenser (hot & cold) is available. No meals provided.


  • #07-07 – 61 Ubi Ave 2 , Automobile Megamart Singapore  408898  (1 Min walk from Ubi MRT)


  • 0930 – 1730 (2 Day – Weekdays)


  • Multiple Dates available. Kindly scroll all the way to the bottom of the page to select your desired training dates.


“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”

Choon Hong, Founder of Mimzo Solutions


“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! ”

Henry Seah, Founder sgCarMart


“I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them.”

Linda Teo, Head of Marketing

Trainer Profiles

Soumik Chakraborty has over 10 years of digital marketing experience. He has worked and/or ran campaigns for Streetdirectory, MDIS, Ogilvy (Unilever, Nestle, IBM, Guinness, Cathay, SingTel) American Express- launched Cards, Mothercare- launched eCommerce Platform, Mindchamps, German European School, Dassault Systemes, NTUC Learning, UEX, 8I Investments & more. Work ranges from training to implementations, launches, installs, ROI, acquisitions through various platforms and more through Digital/Online Marketing including Mobile Apps.

He is a Lecturer at James Cook University Singapore teaching Managing Brand and Consumer marketing.

He has trained and taught over 1,500 corporates and students.

Over the years he has done hands-on SEO, Social Media Marketing, AdWords, Content Marketing, eCommerce strategy-launch-implementation, Email Marketing, mobile app marketing, programmatic, DSP and more.  All geared towards performance and effective reaching of KPIs.

He has an MBA, with numerous marketing and branding certifications including Google AdWords, Analytics & Mobile certification.

He has been featured on Asian Entrepreneur Portals and Huffington Post and also a tech contributor and writer for many sites. He is a published author on Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites.

His training is not just theoretical, but filled with live case studies and practical insights.


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For more information, please contact SkillsFuture directly
Tel: 6785 5785

Our address is 61 Ubi Ave 2, #07-07, Singapore 408898. Parking is available at the venue. The nearest MRTs are MacPherson (Circle Line) or Eunos (East-West Line).

Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 3 days advance notice by Email & SMS (if you have left your number during registration).

Yes, tickets are transferable (Except SkillsFuture Payment Tickets). You can transfer your ticket with a minimum 1 week notice.

Full refunds will be made for cancellation done at least 1 month prior to the initial start date of the course. For course cancellation less than 1 month, fees are non-refundable however the student can choose to switch to a different course.

You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.


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